Olly is best known for its gummy vitamins.
Carole Diarra has been appointed chief marketing officer of Arbonne, and Linda Esposito has joined Skyn Iceland.
Investors, including L Catterton, have been drawn into the space.
International Designer Collections has been reorganized into YSL Beauté, Giorgio Armani Beauty and Designer Fragrances.
Choueiri has been with L’Oréal since 2000, most recently as president of International Designer Collections for the U.S.
The business is adding Flawless and Finishing Touch to its product portfolio.
The collagen is meant for topical skin-care applications.