The 2,150-square-foot store is focused solely on menswear and home lifestyle items from a handful of Asian designers.
Pietro Boselli was recently named the new face of Armani’s EA7 athletic line.
The designer was in the Chinese capital for the unveiling of a Loewe pop-up shop and installation.
Fashion Now was a response to hungry young designers desperately seeking a professional platform to present their innovative designs.
The talk at Tsinghua University here on Thursday was moderated by Vogue China editor in chief Angelica Cheung.
In 2015, the average disposable income per capita in China was 21,966 yuan, or $3,390 at current exchange, up almost 11 percent from 2011.
The designer hopes to introduce a men’s collection by October and foresees opening up to 100 stores for her diffusion Ma by Ma line by 2022.
Publishing companies are still trying to determine the impact of the new regulations, which go into effect March 10.