Silvia Fendi and Michael Burke hit the road to show the house’s fall-winter collection on the man-made islands in the South Korean capital’s Han River.
Company plans to increase the number of units in the country to 20 from 16 by the end of 2012, ceo Michael Burke said.
With a consumer base as obsessed with skin careas it is with pop culture, South Korea is one of theworld’s most booming cosmetics markets.
Calvin Klein last week brought its road show to South Korea, the brand’s most important market in Asia.
Korean fashion designer Andre Kim and actors Kim Min-hee, Yoon Eun-hye, and Song Hye-kyo attended the Transformer party.
Fashion house will fete the structure Thursday night.
Miuccia Prada and Rem Koolhaas to kick off the Seoul arts project next month.