More From Cara Kagan
CEW: Forging New Bonds
The organization has been busily partnering with trend forecasters, think tanks, number crunchers and media…
CEW Focuses on Creating an Award-Winning Experience
The organization has been intent on transitioning its trademark Insiders’ Choice Beauty Awards from coveted…
Leonard A. Lauder to Receive Lifetime Achievement Award at CEW Luncheon
For just the fourth time in its accolade-giving history, the CEW is bestowing a Lifetime Achievement Award in…
Enlighten’s Purpose: Build Foundation
NEW YORK -- With its new makeup, Enlighten, Estee Lauder is hoping to win converts.
The foundation will be on…
Artists Take Center Stage
NEW YORK -- Makeup artists are moving from the fringes of the cosmetics industry to the mainstream.
<br…
Almay’s Showing Some Style
NEW YORK -- Almay is tired of being the girl next door.
For 66 years, the company has positioned itself as a…
Nivea Pours it on in Shower and Bath
NEW YORK -- Nivea is increasing the flow of its shower and bath products.
The Nivea Shower & Bath line is being
…
Updated Caswell Takes Nectar to the Tube
Caswell-Massey, a traditional apothecary brand of Old World beauty products, is exploring new territory.
Revlon Reaches Out to Young and Old
NEW YORK -- Come fall, Revlon will aim for a hit at both ends of the age spectrum.
In early to mid-October…
Borghese’s Italian Treatment
NEW YORK -- For the first major treatment addition to its Terme di Montecatini Spa line since 1987, Princess…
Bulgari Launch Takes Low-Key Approach
NEW YORK -- While Bulgari Parfums plots a wider distribution for its second fragrance, the company is…
Beauty’s New Game: Segmentation
NEW YORK -- When manufacturers and retailers convene this weekend at the National Association of Chain…
Hitting the Target: a New Mix for Manufacturers
NEW YORK -- To segment or not to segment? That is the question on the minds of many mass market manufacturers…
Almay Adds Pizzazz to its Pure Image
NEW YORK -- Almay is out to add a cutting edge to its hypoallergenic heritage.
For 65 years, the company has…
The 10-Year Evolution of Antonia’s Flowers
According to Antonia Bellanca, Retail Sales Passed the $1.5 Million Mark Last Year.