Cara Kagan

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Beauty Features

Dana Gives Bath and Body Line a Summer Tryout

NEW YORK — Instead of committing itself to a permanent bath collection, Dana Perfumes is getting into the bath and body category with a summer-only promotion called the Rain Blossom Bath Care line.

“Bath is such an important segment now,” said…

clock May 13, 1994Cara Kagan

Beauty Features

Prescriptives’ Extraordinary: a Serious Lipstick

NEW YORK — Prescriptives has always taken pride in the shades of its lipsticks. Now it also wants to be known for what they do.

“We are planning to move from a quiet player in the lipstick category to a real force,” said James Bunn, vice…

clock May 6, 1994Cara Kagan

Beauty Features

Maybelline to Expand Shine Free’s Base

NEW YORK — Maybelline is hoping that since oily skin doesn’t necessarily disappear at the age of 20, the core consumer group of its Shine Free cosmetics line won’t either. The company is out to broaden the brand’s appeal from teenagers to young women…

clock May 6, 1994Cara Kagan

Beauty Features

Skin Care Boosted into a Higher Orbit

NEW YORK — The days of women using just a simple moisturizer are over.

At least that is the assertion of the many mass market treatment manufacturers who have been cranking out high-tech skin care items for the last two years.

“Until…

clock April 22, 1994Cara Kagan

Beauty Features

Getting the Vitamin Treatment: Cabot Energizes Moisturizers

NEW YORK — Cabot Laboratories Inc. wants consumers to take their vitamins. But the company also wants to make sure the concept won’t be hard to swallow.

These vitamins will be applied to the skin as ingredients in a new line of moisturizers,…

clock April 22, 1994Cara Kagan

Beauty Features

Lauder’s Maximum Coverage

NEW YORK — When Estee Lauder first created its Maximum Cover Lightweight Makeup, the company felt it would serve the needs of a narrow audience: women who wanted to conceal serious blemishes, such as scars from acne or plastic surgery or skin…

clock April 15, 1994Cara Kagan

Beauty Features

Clinique Redraws its Lipstick Lines

NEW YORK — Following the success of last year’s Long Last Lipstick launch, Clinique is set to overhaul the rest of its lip assortment in the hopes of even further gains.

The project will include more sampling, advertising and in-store events,…

clock April 15, 1994Cara Kagan

Beauty Features

New Goutal Strategy: One Scent at a Time

NEW YORK — Annick Goutal is carving a separate identity for each of its 16 scents.

Based on the success of a promotion last year for Gardenia Passion, the company has adopted a new marketing strategy that will focus on a different brand every…

clock April 15, 1994Cara Kagan

Beauty Features

Coty Cooks up 2 Fall Launches

NEW YORK — Coty Inc. is not about to be caught napping.

The company, which has had a string of mass market hits, plans to launch two more women’s fragrances this fall. One, called Vanilla Musk, is a sequel to Vanilla Fields, last year’s…

clock April 8, 1994Cara Kagan

Beauty Features

Revlon Puts Fire & Ice in 2 Scents

NEW YORK — Revlon is out to ignite its less-than-sizzling mass fragrance business with the most ambitious launch in its history.

The company aims to make the new scent synonymous with Revlon in the consumer consciousness, eclipsing even…

clock April 8, 1994Cara Kagan

Beauty Features

Pesin Maps Pavion’s Fragrance Debut

NEW YORK — Just a little over a month has passed since Pavion Ltd. named Lawrence Pesin executive vice president and president of its new fragrance division, but already the company has laid the groundwork for building a business.

Pavion,…

clock April 1, 1994Cara Kagan

Beauty Features

H2O Draws a Bead on Men

NEW YORK — Following the success of its Mariel women’s scent last year, H2O Plus will now make waves in the men’s fragrance market.

Waves, the company’s first men’s scent, will be introduced early in June, in time for Father’s Day, June…

clock April 1, 1994Cara Kagan

Beauty Features

L’Oreal Turns up Fragrance Volume with V

NEW YORK — Having built a business on treatment and color cosmetics, the L’Oreal division of Cosmair Inc. is looking to broaden its horizons.

It will begin that quest in May with the launch of a new women’s fragrance, V by…

clock March 25, 1994Cara Kagan

Beauty Features

Fragrance Firms Start Making Scents

NEW YORK — The mass fragrance market, dry as a desert last year, is finally getting some rain.

While an unusually small number of scents were launched in 1993, new entries have already been introduced or are on the way this year from…

clock March 25, 1994Cara Kagan

Beauty Features

Almay Takes Time-Off for Anti-Aging

NEW YORK — Rather than addressing the anti-aging category with an alpha-hydroxy acid product, as many mass market firms are doing, Almay is sticking with its hypoallergenic angle.

In April, the company will launch Time-Off, an anti-aging line…

clock March 18, 1994Cara Kagan

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