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Cathrin Schaer

More From Cathrin Schaer

EXCLUSIVE: Gigi Hadid Joins Hugo Boss Celebrity Lineup for Summer Campaign

The German brand revealed another star-studded crew for next season's Boss promotions, on the anniversary of…

Berlin Fashion Week: Protest, Politics, Art and Clubbing, Plus a Little Bit of Business  

Last week's signature event in the German capital saw plenty of statements being made, amid the clothing and…

From Weeks to ‘Moments’: How Mercedes-Benz’s Global Fashion Sponsorships Have Changed

As Berlin Fashion Week begins Monday without long-term sponsor Mercedes-Benz, some are asking whether the…

Adidas Launches Investigation Into Allegations of Abusive Behavior by Kanye West

The probe comes after a letter from Adidas staff called upon the brand's executives to set firmer rules on…

At Qatar World Cup, Teams May Win But Brands Will Not

Pressure is building on brands and sponsors involved with the soccer World Cup in Qatar to state their…

Adidas Q3 Results Indicate New CEO Faces a Tough Job

Despite sales growth, Adidas again lowered guidance, citing the Yeezy controversy and global economics…

Galeria Karstadt Kaufhof Files for Second Insolvency, Inside Two Years

Despite a billionaire owner and 460 million euros in state funding, the chain with more than 100 stores is…

Hugo Boss’ Spends Big on Star-studded Campaigns, Brings in Another Record Result in Q3

The German brand's marketing costs rose 39 percent this quarter, while sales increased 18 percent.

Puma’s Resilient Q3 Surprises, but Puma Boss Says He Doesn’t Have an Offer From Adidas

The German brand did better than expected, and unlike bigger competitors, confirmed 2022 guidance.

Adidas Issues Profit Warning, Blames Ongoing China Problems

But that's not the only issue plaguing the German sportswear giant. Too much inventory, a departing CEO, a…

One of Germany‘s ’Coolest’ Brands, Lala Berlin, to Launch in U.S.

The edgy, premium-priced brand, with its mix of masculine, feminine and Bohemian, has been a favorite with…

Kaviar Gauche: Berlin’s Bridal Champion

German weddings tend toward understatement, underspending and civil ceremonies. Kaviar Gauche, a boutique…

Zalando, Nike Announce New Partnership, Linking Shopping Apps and Exclusives

As part of the linkup, there'll be a "member-gated assortment."

At Berlin Fashion Week, The Kids Are Alright

This month's surprising edition saw the sartorial creativity seen on Berlin city streets reflected on the…

Zalando Charts Return to Growth, Denies U.S. Expansion

The company lowered its guidance following a second-quarter revenue dip.