Cathrin Schaer

More From Cathrin Schaer

Sunny days: Zalando's HQ in Berlin, Germany.


Zalando Revenues Up 34 Percent, Even as European Lockdowns Ease

Numbers in almost all the columns at Europe’s largest online fashion platform keep rising although the retailer is spending more on marketing and customer acquisition.

clock 9hCathrin Schaer

Looks from Hugo Boss' fall 2021 collection.

Fashion Features

Hugo Boss’ Comeback Strategy: Youth, Lifestyle and Lashings of Data

In an exclusive interview, the German brand’s new chief executive officer, Daniel Grieder, talked to WWD about his five-year plan.

clock 12hCathrin Schaer

Hugo Boss women's wear


Hugo Boss Returns to Growth, Sets New Five-year Strategy

The German firm revealed ambitious plans to double sales by 2025.

clock August 4, 2021Cathrin Schaer

A positive outlook at Puma.


Puma’s Q2 Revenues Leap 95.8% as North America Powers Ahead

The company has returned to pre-pandemic growth but supply chain worries loom.

clock July 29, 2021Cathrin Schaer

Michael-Sailstorfer at work on his iron Lady Dior.

Fashion Scoops

‘Lady Dior as Seen By’ Exhibit Arrives in Berlin

The latest incarnation of the travelling art exhibition opens in central Berlin tomorrow.

clock June 11, 2021Cathrin Schaer

A promotional picture of Adidas' premium running shoe, the adizero pro.


Adidas Reports 27% Growth in Q1, Raises Outlook

The German sportswear brand plans to be back to pre-pandemic levels in Q2. Execs also have high hopes for ongoing casualization of office wardrobes.

clock May 7, 2021Cathrin Schaer

zalando logistics


At an All-Time High, Zalando Expects Good Fortune to Continue

After a record first quarter, the European e-commerce giant explained how it plans to continue the trend, post-pandemic. 

clock May 6, 2021Cathrin Schaer

The German brand, best known for suits, is moving towards more casual looks.


Hugo Boss Pins Hopes on Casualwear and Online

The German firm saw sales slide 8 percent in the first quarter.

clock May 5, 2021Cathrin Schaer

A still from GFG's campaign announcing the Earth Edit on it's Russian site, Lamoda


The New Fashion Police? Platforms Forcing Brands to Be More Sustainable

Platforms like Zalando, Asos and Amazon are all upping their sustainability game. Could these e-commerce giants be better at regulating environmentally friendly fashion than governments?

clock April 28, 2021Cathrin Schaer

Musician Dua Lipa for Puma, as shot by Mario Sorrenti.


Optimism Grows at Puma After ‘Very Good’ Q1 Results

Despite freight problems, international tensions and pandemic uncertainty, the German sportswear brand predicts growth in mid-teens for rest of 2021. 

clock April 28, 2021Cathrin Schaer

The clip featuring South African rugby player, Siya Kolisi, brought Adidas execs to tears.

Marketing and Promotion

EXCLUSIVE: Adidas Launches Brand Campaign Featuring Superstar Partners

The series of inspirational films, featuring the likes of Beyoncé, football star Mo Salah and gamer Ninja and themed around sustainability, inclusivity and credibility, will include never-seen-before archival footage.

clock April 19, 2021Cathrin Schaer

An image from Frankfurt Fashion Week's new brand identity.


Further Details Emerge on Germany’s Newest Fashion Week in Frankfurt

Organizers reveal their new brand identity, a tough focus on sustainability goals and uncertainty about how the pandemic will impact plans for a “hybrid” trade show and conference.

clock April 14, 2021Cathrin Schaer

The entrance to Zalando's Berlin headquarters.


Zalando Eyes 10% Share of Europe’s Fashion Market

The platform, one of Europe’s largest online retailers, saw double-digit increases across the board in 2020.

clock March 16, 2021Cathrin Schaer

Hugo Boss has been pushing into more casual clothing, including with partnerships with the NBA.


Hugo Boss Plans to Take Suiting ‘Next Level’ After a Bruising 2020

The German marquee brand is predicting a springtime recovery.

clock March 11, 2021Cathrin Schaer



Despite Tough 2020, Adidas Reveals Ambitious 5-year Plan

While trumpeting a new five-year strategy, Adidas said little about the sales process for its troubled Reebok brand.

clock March 10, 2021Cathrin Schaer

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Today's Must Read

From Cult Beauty's homepage.


The Hut Group Acquiring Cult Beauty as Pure Players See Massive Growth

clock 23hSamantha Conti

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