Cathrin Schaer

More From Cathrin Schaer

Birkenstock sandal

Mergers and Acquisitions

Birkenstock Deal Adds Heat to Comfy Shoe Sector

Private equity giant L Catterton and family holding Financière Agache took a majority stake in the 250-year-old German footwear maker.

clock March 1, 2021Miles Socha and Cathrin Schaer

A raffia-inspired style from the Il Pellicano capsule for the A style from the Il Pellicano capsule for the Birkenstock 1774 collection.


Birkenstock Sells Majority Stake to LVMH-Affiliated Investors

The iconic German footwear brand will fund further expansions, with support from L Catterton and Financière Agache.

clock February 26, 2021Cathrin Schaer

Puma shoes


Puma Plans More Fashion, Female and Regional Focus

The German company ended a patchy year, heavily impacted by the pandemic, with single-digit decreases, but the brand revealed optimistic plans for the future.

clock February 24, 2021Cathrin Schaer

Inside Zalando's 'Beauty Staton' in Berlin.

Human Resources

Former Boots Beauty Exec Heads to Zalando

Joanna Rogers is credited with leading the U.K. corner drugstore company’s beauty revival.

clock February 9, 2021Cathrin Schaer

Streetwear offerings from Dafiti for Latin America.

Business Features

Global Fashion Group’s Bet on E-commerce in Emerging Markets Finally Pays Off

E-commerce umbrella, Global Fashion Group, sells the world’s fashion brands to Russia, Latin America, Australasia and Asia. Up until COVID-19, it had been an expensive and somewhat thankless task. But this year changed everything.

clock January 19, 2021Cathrin Schaer

Chris Hemsworth

Fashion Scoops

Chris Hemsworth Is Hugo Boss’s New Brand Ambassador

The Hollywood actor is expanding his role with German marquee brand, Hugo Boss.

clock January 11, 2021Cathrin Schaer

Would you try on your jeans in here? A still from the video promoting Balenciaga's new game.


Virtual Fitting Rooms, From Marketing Gimmick to Essential E-commerce Tool

In a pandemic, customers no longer have the opportunity to try before they buy. The fashion tech sector is working hard to make online alternatives more realistic. Should we expect a breakthrough soon?

clock January 7, 2021Cathrin Schaer

The first and second editions of Adidas' Futurecraft.Loop shoe.


The Race to Make a Truly Circular Running Shoe

The world’s sportswear giants are in a race to come up with the first running shoe that, after it is discarded, can be used to make another pair of running shoes.

clock January 5, 2021Cathrin Schaer


Zalando Raises Guidance as Consumers Acclimate to Lockdown

The German e-commerce platform saw revenues jump by over 20 percent as shoppers and retailers headed online.

clock November 4, 2020Cathrin Schaer

Hugo Boss' outdoor show in Milan, showing the brand's Spring/Summer 2021 collection.


Hugo Boss Plans Pandemic-Driven Focus on Casualwear

Revenues in the third quarter decreased 24 percent, despite a return to positive sales in China and e-commerce gains.

clock November 3, 2020Cathrin Schaer

The latest colorful addition to Puma's RS line of sneakers.


Puma Q3 Results Underscore Activewear’s Resilience

Barring further drastic lockdown measures, the company expects a positive operating profit for 2020. 

clock October 28, 2020Cathrin Schaer

Zalando AW2020


EXCLUSIVE: Zalando’s Latest Move in Race to Be Europe’s Leading Fashion Platform

The new project, offering brands more digital real estate and better access to user data, is Zalando’s answer to several major digital trends.

clock October 6, 2020Cathrin Schaer

Caro Daur for Hugo Boss.

Fashion Scoops

Hugo Boss to Launch Capsule With Top German Influencer

The capsule, with influencer Caro Daur, will launch in October.

clock September 15, 2020Cathrin Schaer

Fashion Features

In Berlin, Fashion Designers Are Aligning With the Art World

The trade fairs that formed the backbone of Berlin’s biannual fashion week will migrate to Frankfurt next year. The brands left behind are looking to the city’s art scene for inspiration.

clock September 8, 2020Cathrin Schaer

Tra My Nguyen

Fashion Features

In Berlin, Fashion finds a New Niche – in Art Galleries

In Berlin, Fashion finds a New Niche – in Art Galleries

clock September 7, 2020Cathrin Schaer

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Today's Must Read

FILE - In this Monday, Nov. 5, 2018 file photo, a woman walks past the logo for Google at the China International Import Expo in Shanghai. Google says it's making progress on plans to revamp Chrome user tracking technology aimed at improving privacy even as it faces challenges from regulators and officials.  The company gave an update Monday, Jan. 25, 2021 on its work to remove from its Chrome browser so-called third-party cookies, which are used by a website's advertisers or partners and can be used to track user browsing habits across the internet.  (AP Photo/Ng Han Guan, File)


What Happens When The Web's Cookies Crumble

clock 19hAdriana Lee

Social Studies

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