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Cathrin Schaer

More From Cathrin Schaer

Despite Tough 2020, Adidas Reveals Ambitious 5-year Plan

While trumpeting a new five-year strategy, Adidas said little about the sales process for its troubled Reebok…

Birkenstock Deal Adds Heat to Comfy Shoe Sector

Private equity giant L Catterton and family holding Financière Agache took a majority stake in the…

Birkenstock Sells Majority Stake to LVMH-Affiliated Investors

The iconic German footwear brand will fund further expansions, with support from L Catterton and Financière…

Puma Plans More Fashion, Female and Regional Focus

The German company ended a patchy year, heavily impacted by the pandemic, with single-digit decreases, but…

Former Boots Beauty Exec Heads to Zalando

Joanna Rogers is credited with leading the U.K. corner drugstore company's beauty revival.

Global Fashion Group’s Bet on E-commerce in Emerging Markets Finally Pays Off

E-commerce umbrella, Global Fashion Group, sells the world's fashion brands to Russia, Latin America…

Chris Hemsworth Is Hugo Boss’s New Brand Ambassador

The Hollywood actor is expanding his role with German marquee brand, Hugo Boss.

Virtual Fitting Rooms, From Marketing Gimmick to Essential E-commerce Tool

In a pandemic, customers no longer have the opportunity to try before they buy. The fashion tech sector is…

The Race to Make a Truly Circular Running Shoe

The world's sportswear giants are in a race to come up with the first running shoe that, after it is…

Zalando Raises Guidance as Consumers Acclimate to Lockdown

The German e-commerce platform saw revenues jump by over 20 percent as shoppers and retailers headed online.

Hugo Boss Plans Pandemic-Driven Focus on Casualwear

Revenues in the third quarter decreased 24 percent, despite a return to positive sales in China and…

Puma Q3 Results Underscore Activewear’s Resilience

Barring further drastic lockdown measures, the company expects a positive operating profit for 2020. 

EXCLUSIVE: Zalando’s Latest Move in Race to Be Europe’s Leading Fashion Platform

The new project, offering brands more digital real estate and better access to user data, is Zalando's answer…

Hugo Boss to Launch Capsule With Top German Influencer

The capsule, with influencer Caro Daur, will launch in October.

In Berlin, Fashion Designers Are Aligning With the Art World

The trade fairs that formed the backbone of Berlin's biannual fashion week will migrate to Frankfurt next…