Tech-savvy shoppers are increasingly making new discoveries through shopping sites or apps that hook them up with their favorite fashions.

While social shopping channels like Facebook stores did not catch on as originally thought, retailers and brands continue to hone their usage of social media.

For so long, the male shopper was pigeonholed as one who let his significant other buy his clothes.

The innovative technological finishes in some apparel fabrics today have come a long way.

Although the Back-to-School shopping season was not as strong as expected, the apparel retail industry remains hopeful for a solid holiday season.

Enthusiasm for apparel that’s made in the USA continues to grow, and those in the industry say the winter holidays are an excellent time to showcase it.

Today’s savvy retailers are enhancing the in-store shopping experience with mobile functions.

Today’s kids are vocal about what they do and do not like – even if mom and dad control the wallet – and their spending habits are still a boon for retailers.

With the sheer abundance of social media sites, retailers have a variety of ways to connect with their shoppers.

If only stocking a store were as simple as sending buyers to Fashion Week and letting them check off the outfits they like best.

Today’s experiential marketing incorporates gigantic, attention-grabbing product displays, interactive billboards and participation contests.

Though Fashion’s Night Out isn’t being held in the U.S. this year, retailers are still adopting its tenets to create a more engaging shopping experience.

Crowdsourcing evolved from asking consumers which pattern to stick on a T-shirt to becoming an R&D tool for designers and retailers.

Some retailers are tweaking both the design details and the product mix to give in-store shoppers a more tailored, localized shopping experience.

More retailers — especially the bigger chains — are using 2D matrix barcodes in-store or in window displays to enrich the consumer shopping experience.