While social shopping channels like Facebook stores did not catch on as originally thought, retailers and brands continue to hone their usage of social media.
For so long, the male shopper was pigeonholed as one who let his significant other buy his clothes.
The innovative technological finishes in some apparel fabrics today have come a long way.
Although the Back-to-School shopping season was not as strong as expected, the apparel retail industry remains hopeful for a solid holiday season.
Today’s experiential marketing incorporates gigantic, attention-grabbing product displays, interactive billboards and participation contests.
Though Fashion’s Night Out isn’t being held in the U.S. this year, retailers are still adopting its tenets to create a more engaging shopping experience.
Crowdsourcing evolved from asking consumers which pattern to stick on a T-shirt to becoming an R&D tool for designers and retailers.
More retailers — especially the bigger chains — are using 2D matrix barcodes in-store or in window displays to enrich the consumer shopping experience.