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More From Cotton Incorporated

Discovery Sites and Apps Link Shoppers, Retailers

Tech-savvy shoppers are increasingly making new discoveries through shopping sites or apps that hook them up…

The Art of the Tweet: Retailers Refining Social Approach to E-commerce

While social shopping channels like Facebook stores did not catch on as originally thought, retailers and…

Department Stores Target Young & Traditional Male Shopper

For so long, the male shopper was pigeonholed as one who let his significant other buy his clothes.

Tech Finishes Boost Fabrics and Find Appeal Among Consumers, Industry

The innovative technological finishes in some apparel fabrics today have come a long way.

Despite Slow BTS, Gov’t Shutdown, Retailers Express Optimism For Holiday Sales

Although the Back-to-School shopping season was not as strong as expected, the apparel retail industry…

Retailers Join the Made In the USA Drive

Enthusiasm for apparel that's made in the USA continues to grow, and those in the industry say the winter…

Smartphones Can Boost In-Store Experience

Today's savvy retailers are enhancing the in-store shopping experience with mobile functions.

Tween Spending Remains Bright Spot for Retailers

Today’s kids are vocal about what they do and do not like - even if mom and dad control the wallet – and…

Retail Goes Beyond Social to Engage Consumers

With the sheer abundance of social media sites, retailers have a variety of ways to connect with their…

More Retailers Embracing Big Data

If only stocking a store were as simple as sending buyers to Fashion Week and letting them check off the…

Brands Turn to Experiential Marketing to Move Their Message

Today's experiential marketing incorporates gigantic, attention-grabbing product displays, interactive…

Retail Looks to Capitalize on Buzz without Fashion’s Night Out

Though Fashion’s Night Out isn't being held in the U.S. this year, retailers are still adopting its tenets to…

Crowdsourcing Evolves as High-Tech Tool for Apparel Industry

Crowdsourcing evolved from asking consumers which pattern to stick on a T-shirt to becoming an R&D tool for…

Retail Stores Blend in to Stand Out

Some retailers are tweaking both the design details and the product mix to give in-store shoppers a more…

Retailers Enrich Consumer Experience With QR Codes

More retailers — especially the bigger chains — are using 2D matrix barcodes in-store or in window displays…