Elizabeth Doupnik

Retail shopping

Marketing and Promotion

Report: Consumers Opt for Marketplaces, Fast Retail, Personalization

Extensive research conducted by Salesforce captured shifting shopper priorities.

clock 23hElizabeth Doupnik

Amazon's new Echo with Alexa, 2017

Marketing and Promotion

Product Recommendations by Alexa, Siri Jeopardize Brand Loyalty

Millennials are most likely to forgo a favorite brand in lieu of the first recommendation through the channel.

clock August 15, 2018Elizabeth Doupnik

online shopping

Marketing and Promotion

Most Consumers Abandon Online Shopping Carts Due to Lengthy Checkouts

New research underscores the necessity of a speedy and fluid path to purchase on mobile and e-commerce platforms.

clock August 9, 2018Elizabeth Doupnik

NPD reports that the watch category is experiencing growth.


U.S. Women’s Watch Sales Finally Ticking Up

NPD reports that the accessory category across price points is experiencing growth after a three-year lull.

clock August 7, 2018Elizabeth Doupnik

Retail shopping

Marketing and Promotion

Middle Eastern Consumers Lead in Increased International Online Shopping

PayPal’s newest report reveals what regions are driving cross-border commerce.

clock August 3, 2018Elizabeth Doupnik

Draper James, Southern style, Reese Witherspoon


Reese Witherspoon’s Brand, Draper James, Takes Aim at Two-Day Shipping

The brand will be available on e-commerce platform ShopRunner, enabling expedited delivery options and free returns.

clock August 2, 2018Elizabeth Doupnik

A loom from Buffalo.

Marketing and Promotion

Athletic Footwear Cash Cow for Brands Targeting U.S. Consumers

The ugly sneaker trend might be more than a purposeful eyesore. It’s raking in revenue for brands eager to cash in on the ath-leisure trend and sneakerhead culture.

clock August 2, 2018Elizabeth Doupnik

Mobile shopping

Marketing and Promotion

For Brands to Secure International Growth and Awareness, Think Switzerland

Consumers in the country are still joining social media channels, suggesting opportunities to broaden brand awareness in a less cluttered market.

clock August 1, 2018Elizabeth Doupnik


Marketing and Promotion

Back-to-School Shoppers Raid Stores Early, but Not Often

Amazon Prime Day readied consumers to start spending, while social media is an ongoing source for product and deal discovery.

clock July 26, 2018Elizabeth Doupnik

A boy plays with Pepper the robot at Westfield Mall in San Francisco. While merrily chirping, dancing and posing for selfies, Pepper looks like another expensive toy in the San Francisco mall where it will be entertaining shoppers through mid-February. But it would be a mistake to dismiss Pepper as mere child's play, even though kids flock around the 4-foot-tall humanoid as it speaks in a cherubic voice that could belong to either a boy or girlAmbitious Robot, San Francisco, USA - 22 Dec 2016


64 Percent of Consumers Want AI to Be More Human — Sort Of

Capgemini’s latest report revealed consumers’ inclination toward the technology — as long as it doesn’t look like a person.

clock July 23, 2018Elizabeth Doupnik

Westfield Shopping CentreWestfield shopping centre, Stratford, London - 30 Jun 2012


Retail Is Widening, Not Shrinking

The market continues to reshape itself to answer consumer demands, proliferating opportunities in some channels while reducing options in others.

clock July 18, 2018Elizabeth Doupnik

Street style at Paris Fashion Week Men's Spring 2019

Marketing and Promotion

Are ‘Fashionable Males’ the Key for Retail Survival?

The demographic is gobbling up new styles, according to a new YouGov report.

clock July 13, 2018Elizabeth Doupnik

Customers check out at a Target store on Black Friday in Alexandria, Virginia, USA, 24 November 2017. The day after Thanksgiving known as 'Black Friday' kicks off the holiday season of shopping. Thirty percent of annual retail sales occur between Black Friday and Christmas, according to the National Retail Federation.Black Friday shopping, Alexandria, USA - 24 Nov 2017

Marketing and Promotion

What Millennials Want From Retailers

The generation is maturing, causing shifts in consumer preferences and priorities.

clock July 12, 2018Elizabeth Doupnik

L'Occitane en Provence products.


L’Occitane en Provence Boosts U.K. Mobile Conversions 159%

The natural beauty and cosmetics company tapped Qubit’s technology to enhance its e-commerce business.

clock July 11, 2018Elizabeth Doupnik

People carry shopping bags outside a shopping mall in New York, New York, USA, 20 December 2017.Holiday shopping in New York, USA - 20 Dec 2017


Samsung Electronics Introduces Wi-Fi Solution for Bricks-and-Mortar

The software will provide analysis on foot traffic patterns and in-store consumer behavior.

clock July 5, 2018Elizabeth Doupnik

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Today's Must Read

Aretha FranklinNational Portrait Gallery's American Portrait Gala, Washington, DC, America - 15 Nov 2015


Aretha Franklin, Soul Legend, 76

clock 12hKali Hays

Social Studies