Elizabeth Doupnik

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Mobile Shopping


Female Entrepreneurs Lead the Charge on Digital Business Advancements

A new Bank of America survey revealed that women business owners largely operate on mobile devices to perform duties and deploy new technology to reach goals.

clock August 28, 2018Elizabeth Doupnik

Copper Fit's newest campaign featuring Kate Upton.

Marketing and Promotion

Kate Upton Joins Copper Fit as Brand Ambassador

The model and actress will be promoting its fall and holiday 2018 collections.

clock August 28, 2018Elizabeth Doupnik

Mobile shopping.


Nearly Half of Consumers Consider Tech as Problematic as Helpful

Intel’s latest survey revealed individuals are slow to embrace digital advancements — but think they’re here to stay.

clock August 28, 2018Elizabeth Doupnik

Creative athleisure wear from Sarah and Sorrentino


The Staying Power of Ath-leisure

NPD’s latest research confirms the trend’s ongoing relevance.

clock August 22, 2018Elizabeth Doupnik

forever 21


Forever 21 Debuts AI-Powered Visual Search Tool

The visual search and navigation will enable shoppers to peruse according to details such as neckline and skirt length, among others.

clock August 22, 2018Elizabeth Doupnik

Retail shopping

Marketing and Promotion

Report: Consumers Opt for Marketplaces, Fast Retail, Personalization

Extensive research conducted by Salesforce captured shifting shopper priorities.

clock August 16, 2018Elizabeth Doupnik

Amazon's new Echo with Alexa, 2017

Marketing and Promotion

Product Recommendations by Alexa, Siri Jeopardize Brand Loyalty

Millennials are most likely to forgo a favorite brand in lieu of the first recommendation through the channel.

clock August 15, 2018Elizabeth Doupnik

online shopping

Marketing and Promotion

Most Consumers Abandon Online Shopping Carts Due to Lengthy Checkouts

New research underscores the necessity of a speedy and fluid path to purchase on mobile and e-commerce platforms.

clock August 9, 2018Elizabeth Doupnik

NPD reports that the watch category is experiencing growth.


U.S. Women’s Watch Sales Finally Ticking Up

NPD reports that the accessory category across price points is experiencing growth after a three-year lull.

clock August 7, 2018Elizabeth Doupnik

Retail shopping

Marketing and Promotion

Middle Eastern Consumers Lead in Increased International Online Shopping

PayPal’s newest report reveals what regions are driving cross-border commerce.

clock August 3, 2018Elizabeth Doupnik

Draper James, Southern style, Reese Witherspoon


Reese Witherspoon’s Brand, Draper James, Takes Aim at Two-Day Shipping

The brand will be available on e-commerce platform ShopRunner, enabling expedited delivery options and free returns.

clock August 2, 2018Elizabeth Doupnik

A loom from Buffalo.

Marketing and Promotion

Athletic Footwear Cash Cow for Brands Targeting U.S. Consumers

The ugly sneaker trend might be more than a purposeful eyesore. It’s raking in revenue for brands eager to cash in on the ath-leisure trend and sneakerhead culture.

clock August 2, 2018Elizabeth Doupnik

Mobile shopping

Marketing and Promotion

For Brands to Secure International Growth and Awareness, Think Switzerland

Consumers in the country are still joining social media channels, suggesting opportunities to broaden brand awareness in a less cluttered market.

clock August 1, 2018Elizabeth Doupnik


Marketing and Promotion

Back-to-School Shoppers Raid Stores Early, but Not Often

Amazon Prime Day readied consumers to start spending, while social media is an ongoing source for product and deal discovery.

clock July 26, 2018Elizabeth Doupnik

A boy plays with Pepper the robot at Westfield Mall in San Francisco. While merrily chirping, dancing and posing for selfies, Pepper looks like another expensive toy in the San Francisco mall where it will be entertaining shoppers through mid-February. But it would be a mistake to dismiss Pepper as mere child's play, even though kids flock around the 4-foot-tall humanoid as it speaks in a cherubic voice that could belong to either a boy or girlAmbitious Robot, San Francisco, USA - 22 Dec 2016


64 Percent of Consumers Want AI to Be More Human — Sort Of

Capgemini’s latest report revealed consumers’ inclination toward the technology — as long as it doesn’t look like a person.

clock July 23, 2018Elizabeth Doupnik

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Today's Must Read

Salvatore Ferragamo tapped several influencers for its Gancini digital project.


Influencer Marketing Goes Beyond Product Placement, Focuses on Values

clock 14hSandra Salibian

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