“I’d Rather Get Paid” targets the digitally native generation of female deodorant users.
The products in question are primarily skin-lightening creams coming from sellers in Southeast Asia and India.
The brand is backed by Imaginary Ventures and Forerunner Ventures.
CEW’s “What Is the New Natural?” panel covered natural beauty, where sales are up 24 percent in the skin-care category, according to The NPD Group.
The year-old start-up sells Instagram-ready ceramics, flatware and glasses designed with the digitally native generation in mind.
Thanks to wellness-obsessed young consumers, going vegan has become a powerful marketing tool for makeup brands.