Ellen Thomas

CVS is launching its Beauty in Real Life campaign that is free of photoshopping.

Beauty Features

FIT Capstone Presentations Focus on Transparent Beauty

The master’s graduates examined the implications of radical transparency for beauty brands.

clock June 14, 2018Ellen Thomas

Shay Mitchell for Buxom

Color Cosmetics

Shay Mitchell Inks Brand Ambassador Deal With Buxom

The celebrity-slash-influencer will advise on content creation and product ideation.

clock June 13, 2018Ellen Thomas

Christophe Robin Temporary Color Gel


Christophe Robin to Debut Natural Hair Color at Sephora

Temporary Color Gel is the brand’s first at-home color product, consisting of 92 to 98 percent natural ingredients.

clock June 12, 2018Ellen Thomas

Beauty Features

Fragrance Foundation Awards: March of the Giants

This year’s Fragrance Foundation honorees personify creativity and new thinking.

clock June 12, 2018Jenny B. Fine and Ellen Thomas and Layla Ilchi

Cover Girl TruBlend Matte Made Foundation

Color Cosmetics

Ukonwa Ojo Talks Cover Girl Flagship in Times Square

The store — complete with space for makeup applications and product testing — is slated to open this fall.

clock June 11, 2018Ellen Thomas

Moon Juice Plumping Jelly

Skin Care

Cult Wellness Brand Moon Juice Introduces Skin Care to Sephora

Amanda Chantal Bacon is deepening her foothold in the traditional beauty space with Beauty Shroom.

clock June 7, 2018Ellen Thomas

Angela Caglia

Beauty Features

Tweezerman Taps Gita Bass, Angela Caglia

The Zwilling J.A. Henckels-owned label is signing brand ambassadors in efforts to promote its expanding beauty tools business.

clock June 6, 2018Ellen Thomas

Jessica Alba

Beauty Features

Jessica Alba’s The Honest Co. Gets $200M Investment From L Catterton

Honest has cut sku’s, repackaged, added products and cut prices for its beauty line.

clock June 6, 2018Allison Collins and Ellen Thomas

Glow Recipe

Skin Care

Glow Recipe Introduces Watermelon Jelly Sheet Mask

Industry sources estimate the brand’s fourth product will propel Glow Recipe’s skin-care business to $30 million in sales in 2018 alone.

clock June 1, 2018Ellen Thomas

CND Shellac Luxe

Beauty Features

In Growing Professional Nail Market, CND Readies Shellac Luxe

The latest iteration of the brand’s blockbuster Shellac franchise is said to speed gel-polish removal to 60 seconds.

clock June 1, 2018Ellen Thomas

Flesh foundation sticks

Beauty Features

Revlon to Release Exclusive Prestige Brand at Ulta Beauty

Flesh — a prestige line developed by Linda Wells — consists of makeup designed for a diverse range of skin tones, including 40 foundation shades.

clock May 30, 2018Ellen Thomas

Mindy Grossman

Beauty Features

Mindy Grossman Is Modernizing Weight Watchers for the Wellness Generation

The brand is transforming from weight management to embracing overall wellness.

clock May 29, 2018Ellen Thomas

Esi Eggleston Bracey

Beauty Features

Esi Eggleston Bracey on Shifting Multicultural Marketing

The Unilever exec spoke of creating value for multicultural consumers in a rapidly changing demographic landscape.

clock May 29, 2018Ellen Thomas

Tata Harper

Beauty Features

Tata Harper: From Beauty Outsider to Booming Brand

The luxury natural skin-care founder said her lack of industry knowledge was her greatest strength as an entrepreneur.

clock May 29, 2018Ellen Thomas

Alex Keith

Beauty Features

Alex Keith on Reviving P&G’s Beauty Business

The company is taking more risks and dabbling in incubation.

clock May 29, 2018Ellen Thomas

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A leather jacket from the Faith Connexion x Swizz Beatz collaboration


Faith Connexion Taps Swizz Beatz for Capsule Clothing Line

clock 8hJoelle Diderich

Social Studies