Ellen Thomas

Maybelline Balm-y Day Fundle

Color Cosmetics

Launch Pad: Midsummer Mass Beauty

Consumer brands from Coty, L’Oréal and more are betting big on exclusive and limited-edition products with Walmart, Ulta Beauty and Amazon.

clock July 12, 2018Ellen Thomas

Cover Girl Mascara

Beauty Features

Coty Restructures Consumer Beauty Leadership Team

The company is placing increased emphasis on its consumer portfolio.

clock July 3, 2018Ellen Thomas

Beauty Bioscience Rose Quartz Roller

Skin Care

Beauty Bioscience Expanding to Sephora, Adds Rose Quartz Roller

The maker of GloPro could exceed $100 million in retail sales in 2018, sources say.

clock June 29, 2018Ellen Thomas

The Ulta Beauty store in Manhattan

Color Cosmetics

Rimmel Exits Ulta Beauty

The brand is no longer sold in stores or online, the retailer confirmed.

clock June 29, 2018Ellen Thomas

Vice President & General Manager at innisfree U.S.A., Julien Bouzitat

Skin Care

Julien Bouzitat Says Innisfree Stores Are Designed for Instagram

The brand’s store experiences are meant to elicit content creation.

clock June 27, 2018Ellen Thomas

Dirty Lemon Skin + Hair collagen water, Beauty Dust Moon Juice, Beauty Works West Youth, and The Beauty Chef Collagen

Beauty Features

Nutritional Supplements Likely to Drive Continued M&A

Unilever recently acquired a majority stake in Equilibra, which has a significant supplements business in Italy.

clock June 26, 2018Allison Collins and Ellen Thomas


Beauty Features

What Does IGTV Mean for YouTube and Beauty Influencers?

Marianna Hewitt, Lisa Eldridge, Lilit Caradanian and other influencers weigh in on the implications of the new platform.

clock June 25, 2018Allison Collins and Ellen Thomas and Alexa Tietjen


Beauty Features

WWD Asks: How Will You Use IGTV?

Remi Crus, Katie Jane Hughes and other beauty influencers talk about how they’ll use the IGTV platform.

clock June 25, 2018Allison Collins and Ellen Thomas

Clean & Clear's C&C

Skin Care

Clean & Clear Targets Gen Z With C&C Brand

Brooklyn McKnight and Bailey McKnight collaborated on product development.

clock June 21, 2018Ellen Thomas

The natural beauty retail expands to Los Angeles.

Beauty Features

Credo Beauty Tightens Standards in Effort to Define Clean Beauty

The retailer is issuing a new set of guidelines focused on manufacturing practices, ingredient disclosure and labeling transparency.

clock June 21, 2018Ellen Thomas

CVS is launching its Beauty in Real Life campaign that is free of photoshopping.

Beauty Features

FIT Capstone Presentations Focus on Transparent Beauty

The master’s graduates examined the implications of radical transparency for beauty brands.

clock June 14, 2018Ellen Thomas

Shay Mitchell for Buxom

Color Cosmetics

Shay Mitchell Inks Brand Ambassador Deal With Buxom

The celebrity-slash-influencer will advise on content creation and product ideation.

clock June 13, 2018Ellen Thomas

Christophe Robin Temporary Color Gel


Christophe Robin to Debut Natural Hair Color at Sephora

Temporary Color Gel is the brand’s first at-home color product, consisting of 92 to 98 percent natural ingredients.

clock June 12, 2018Ellen Thomas

Beauty Features

Fragrance Foundation Awards: March of the Giants

This year’s Fragrance Foundation honorees personify creativity and new thinking.

clock June 12, 2018Jenny B. Fine and Ellen Thomas and Layla Ilchi

Cover Girl TruBlend Matte Made Foundation

Color Cosmetics

Ukonwa Ojo Talks Cover Girl Flagship in Times Square

The store — complete with space for makeup applications and product testing — is slated to open this fall.

clock June 11, 2018Ellen Thomas

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