Ellen Thomas

Swin Cash, Samira Wiley and Sophia Bush for Secret

Beauty Features

Secret Deodorant’s Latest Campaign Addresses Gender Pay Gap

“I’d Rather Get Paid” targets the digitally native generation of female deodorant users.

clock November 19, 2018Ellen Thomas

Annie Lawless

Beauty Features

Annie Lawless’ Lessons for Entrepreneurs

The serial brand founder’s Lawless Beauty line is entering Sephora doors in spring.

clock November 19, 2018Ellen Thomas

Beauty Features

EWG Calls for Amazon, EBay to Remove Mercury-Based Skin-Care Products

The products in question are primarily skin-lightening creams coming from sellers in Southeast Asia and India.

clock November 16, 2018Ellen Thomas


Beauty Features

Nécessaire Debuts Modernized Body Care for Millennials

The brand is backed by Imaginary Ventures and Forerunner Ventures.

clock November 16, 2018Ellen Thomas

Beauty Features

Heyday Closes Series A Round

The facial shop, which targets skin-care services at Millennials, has raised $8 million.

clock November 13, 2018Ellen Thomas

True Botanicals

Beauty Features

True Botanicals Opens San Francisco Flagship

It’s the digitally native natural beauty brand’s first stand-alone retail location.

clock November 8, 2018Ellen Thomas



Dollar Shave Club Does Fine Fragrance

A new line, Blueprint, launches the Unilever-owned business into a higher price category, and precedes an international expansion and rollout of new distribution formats.

clock November 6, 2018Ellen Thomas

Cover Girl products are now Leaping Bunny certified.

Beauty Features

Cover Girl Gets Cruelty-Free Certified

The brand has achieved Leaping Bunny certification as part of a new long-term partnership between Coty Inc. and Cruelty-Free International.

clock November 5, 2018Ellen Thomas

Jill Scalamandre, Larissa Jensen, Lev Glazman, Tata Harper and Annie Jackson.

Beauty Features

Natural Brands Fuel Prestige Skin-care Category Growth

CEW’s “What Is the New Natural?” panel covered natural beauty, where sales are up 24 percent in the skin-care category, according to The NPD Group.

clock November 2, 2018Ellen Thomas

Year & Day's SoHo space.

Fashion Scoops

Year & Day Brings Its Millennial Tablewares to SoHo

The year-old start-up sells Instagram-ready ceramics, flatware and glasses designed with the digitally native generation in mind.

clock October 30, 2018Ellen Thomas

Eric Chen

Beauty Features

Markwins’ Eric Chen Takes the Long View

The founder and ceo of Markwins Beauty Brands is charting the path to an IPO — one careful and cost-conscious acquisition at a time.

clock October 30, 2018Ellen Thomas


Beauty Features

Follain Opens in the West Village

It’s the clean beauty retailer’s first location in New York.

clock October 26, 2018Ellen Thomas

Milani Products

Beauty Features

Evelyn Wang Joins Milani as CMO

She was previously senior vice president of marketing for Wet ‘n’ Wild at Markwins.

clock October 23, 2018Ellen Thomas

Vegan Makeup: The Latest Millennial Beauty Fixation

Beauty Features

Vegan Makeup: The Latest Millennial Beauty Fixation

Thanks to wellness-obsessed young consumers, going vegan has become a powerful marketing tool for makeup brands.

clock October 23, 2018Ellen Thomas

Gabrielle Chanel


The Smell Test: Gabrielle Chanel

Our panel puts Gabrielle Chanel—billed as No. 5 for Millennials—to the test.

clock October 22, 2018Ellen Thomas

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