Users can test and buy lashes via the app.
The brand’s chief executive officer stressed building trust with consumers.
The executive vice president of prestige called on brands to “deliver a personal, emotional connection to beauty.”
The creators of ColourPop and Kylie Cosmetics say young consumers tune out traditional marketing.
A highlighter and blush-bronzer duo are launching next month.
The proceeds from the Change Sun Care kit will benefit the World Ocean Conservancy.
The brand signed Erin Parsons as global makeup artist.