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Ellen Thomas

Beauty Editor, Mass Market

More From Ellen Thomas

Are Sheet Masks the New Plastic Straw?

The beauty industry is beginning to grapple with the wasteful nature of a popular category.

Make Beauty Acquired, Relaunch Set for 2021

Ben Bennett's The Center has acquired Make Beauty, and tapped Violet Grey alum Carrie Barber to lead the…

Has the Boutique Fitness Boom Gone Bust?

Consumers are working out at home and online more than ever before — and industry insiders say this is…

E.l.f. Beauty Tracks Growth Amid Pandemic

Sales were up for the quarter in makeup and skin care despite industrywide trends, though earnings decreased…

HatchBeauty Brands Acquires Duncan Cosmetics

Industry sources expect Duncan to do more than $10 million in sales in 2021.

Bobbi Brown Is Launching a Makeup Line of Her Own

Four years after leaving her namesake brand, the makeup-artist-turned-entrepreneur is debuting Jones Road, an…

Jason Wu to Debut Beauty Line at Target

The fashion designer teamed with NYX Cosmetics founder Toni Ko and her new incubator, Bespoke Beauty Brands.

Wellness Watch: Generation Sexual Wellness

A new wave of intimate and feminine care brands are catering to Gen Z.

Sephora’s Jean-André Rougeot on the Future of Beauty Retail

"We need to find other reasons for stores to be around."

L’Oréal’s Megan Grant on Pivoting From Department Stores to Digital

"We used to sit around the conference table and wondered how we'd ever get people to buy fragrances online…

Clean Beauty Leaders Talk California’s Toxic-Free Cosmetics Act

"We're really encouraged by state-level wins, but at the end of the day Beautycounter is active in the…

Flamingo Expands to Body Care

The Harry's-owned brand is moving beyond hair removal.

Glowbar Expands to Upper East Side

After months of coronavirus-induced delay, the facial studio's cofounders talk reopening amid the pandemic.

Lauren Conrad Beauty to Make Retail Debut at Kohl’s

The collection of mid-priced clean makeup and skin care will launch at Kohl's on Oct. 9.

Maybelline New York Launches Brave Together, Pledges $10 Million to Mental Health Orgs

The brand's ambitious new global philanthropic initiative aims to destigmatize mental health issues.