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Ellen Thomas

Beauty Editor, Mass Market

More From Ellen Thomas

Procter & Gamble, Royal Botanic Gardens on Sustainable Natural Ingredient Sourcing for Beauty

P&G's Phil Marchant and the Royal Botanic Gardens' Monique Simmonds in conversation at the WWD Culture…

Analyze That: Can Prestige Makeup’s Biggest Players Make a Comeback?

With color cosmetics sales in the U.S. facing steep declines due to the coronavirus pandemic, the biggest…

Walmart’s New Beauty VP Musab Balbale Wants to Redefine E-commerce

Balbale is replacing Jody Pinson in a new role that oversees both e-commerce and the in-store shopping…

Johnson & Johnson Invests in Black-Owned Hair Brand Sunday II Sunday

Founder Keenan Beasley compared the line to "ath-leisure" for textured hair.

Johnson & Johnson Consumer Health Announces Increased Focused on Ingredient Transparency

The company through its Healthy Lives Mission is pledging to invest $800 million by 2030 on initiatives to…

Unilever Acquires Liquid I.V.

Liquid I.V. makes electrolyte drink mixes said to enhance the hydration of water by two to three times.

Wellness Watch: Wellness For All

Wellness represents a significant opportunity for mass market retailers, but they've only just begun to…

Shen Beauty Goes Bigger and Better in Brooklyn

The cult Brooklyn beauty boutique is banking on a modernized new location to lure customers back in-store.

Camillo Pane Unveils New Venture, Brand Incubator Present Life

The former Coty ceo is using his "massive passion for brands" to steer his new business.

Sephora Collection Launches Clean Makeup Products

The beauty retailer is slowly aligning its private label brand with its Clean at Sephora initiative.

KVD Vegan Beauty Expands to Ulta Following Separation From Kat Von D

It is the first major move for the brand following its separation from controversial founder Katherine von…

Credo Beauty Aims for More Shades in Clean Makeup With Private Label Launch

"There was a real friction point in not having something that could serve everyone."

Megan Thee Stallion Is Revlon’s Latest Brand Ambassador

"I'm not the typical cookie-cutter artist or person — I do what I want to do when I want to do it and how I…

Kelly Dill of Imaginary Ventures Talks Wellness Deals

Wellness is proving to be an attractive category to investors throughout the coronavirus pandemic.

How Goop Is Navigating COVID-19

Goop's chief content officer Elise Loehnen discusses customer acquisition during the coronavirus.