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Erich Joachimsthaler

More From Erich Joachimsthaler

Think Tank: Looking Back at 2018’s Brand Winners and Losers

Strong brands forged connections with consumers and gave them products they wanted.

Think Tank: Lessons Learned From Nike’s Colin Kaepernick Campaign

Erich Joachimsthaler, chief executive officer and founder of Vivaldi, explains.

Think Tank: Ratcheting Up Platform Businesses With ‘Superconsumers’

The authors offer three ways to elevate a platform business by better using loyal customers.