More From Erich Joachimsthaler
Think Tank: Looking Back at 2018’s Brand Winners and Losers
Strong brands forged connections with consumers and gave them products they wanted.
Think Tank: Lessons Learned From Nike’s Colin Kaepernick Campaign
Erich Joachimsthaler, chief executive officer and founder of Vivaldi, explains.
Think Tank: Ratcheting Up Platform Businesses With ‘Superconsumers’
The authors offer three ways to elevate a platform business by better using loyal customers.
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