As the lines between prestige and mass continue to blur, retailers are taking a multipronged approach to reinventing their beauty departments.

Here in order are the top companies arranged by their beauty sales for the 2019 calendar year.

Laura Slatkin, whom the Fragrance Foundation is honoring as Game Changer, has helped create the booming home fragrance category.

Retailers were ecstatic about the level of online shopping and mostly pleased with traffic at their brick-and-mortar stores this holiday season.

With mass beauty sales in a consistent slump, big brands are betting on dollar stores for growth.

Hennington has shaped the mass market retailer’s beauty category with a focus on diversity, technology and passionate sales associates.

From the parking lot to the product shelf, Jody Pinson has made it her business to know Walmart’s customers inside out.

From dogs to the derriere, there’s a summer beauty launch for that.

Other AI and AR providers are seeing an influx of inquiries from beauty companies following the deal.

Unilever’s Molly Landman, La Mer’s Ada Lien and Urban Decay’s Sophie Lilley are working to maintain brands with indie mind-sets within their corporate organizations.

As consumers embrace a multifaceted approach to wellness and beauty, sales of sleep-oriented products are soaring.

Legacy brands like Cover Girl and Almay are reinventing themselves in the face of heightened competition from online brands and slowing foot traffic in department stores.

The Markwins-owned brand is embarking on a total revamp for 2018.

Eurazeo Brands is making its first investment with a majority stake in Nest Fragrances; Beauty Partners has acquired Coastal Salt & Soul.

Strong online sales, decent store traffic, extended Black Friday deals and consumer confidence sparked retailing last week.