More From Faye Brookman
Master Class: Christian Brickman, CEO of Sally Beauty
From updating operational systems to injecting a much-needed dose of creativity, the CEO of Sally Beauty is…
Mass Retail Comes Into Focus
As the lines between prestige and mass continue to blur, retailers are taking a multipronged approach to…
Top 10 Largest Beauty Manufacturers
Here in order are the top companies arranged by their beauty sales for the 2019 calendar year.
Fragrance Foundation: Game Changer
Laura Slatkin, whom the Fragrance Foundation is honoring as Game Changer, has helped create the booming home…
The Grinch Stole Margins
Retailers were ecstatic about the level of online shopping and mostly pleased with traffic at their…
Are Dollar Stores Beauty’s Next Big Channel?
With mass beauty sales in a consistent slump, big brands are betting on dollar stores for growth.
WWD Beauty Inc Awards: Target’s Christina Hennington Wins Merchandiser of the Year
Hennington has shaped the mass market retailer's beauty category with a focus on diversity, technology and…
Walmart’s Jody Pinson on Her Customer-First Approach
From the parking lot to the product shelf, Jody Pinson has made it her business to know Walmart's customers…
Butt Masks, Sage Spray, Pet Shampoo: Beauty Readies for the Dog Days of Summer
From dogs to the derriere, there's a summer beauty launch for that.
Beauty Brands’ ModiFace Dilemma
Other AI and AR providers are seeing an influx of inquiries from beauty companies following the deal.
CEW Top Talent Awards 2018: Rising Brand Marketers Drive Change at Big Beauty Companies
Unilever's Molly Landman, La Mer's Ada Lien and Urban Decay's Sophie Lilley are working to maintain brands…
The Night Shift: Nighttime Skin Care Expands Beyond Antiaging
As consumers embrace a multifaceted approach to wellness and beauty, sales of sleep-oriented products are…
What to Watch: Mass Makeup Gets a Makeover
Legacy brands like Cover Girl and Almay are reinventing themselves in the face of heightened competition from…
Physicians Formula Expands Products, Changes Packaging
The Markwins-owned brand is embarking on a total revamp for 2018.
Beauty Deals Keep Coming
Eurazeo Brands is making its first investment with a majority stake in Nest Fragrances; Beauty Partners has…