Faye Brookman

Wal-Mart Beauty

Beauty Features

Wal-Mart Ups Beauty Game, Doubles Down on Trends and Innovation

The megaretailer is unleashing a slew of newness that places it in better competition with beauty specialty stores.

clock August 10, 2017Ellen Thomas and Faye Brookman


Beauty Features

Influence Peddler: Brooke Burnett

Thanks to her willingness to share all aspects of her life — good and bad — microinfluencer Brooke Burnett, aka One Small Blonde, has amassed one of the most engaged audiences online.

clock July 5, 2017Faye Brookman

The magic mirror at Macy's.

Beauty Features

Alternative Shopping: Magic Mirrors for Macy’s Beauty Floor

Macy’s plans to roll out YouCam magic mirrors to additional doors.

clock June 7, 2017David Moin and Faye Brookman

Rendering of a MAC Cosmetics gondola for Ulta Beauty stores.

Color Cosmetics

MAC Cosmetics to Enter Ulta Beauty in Bid for New Audience

The brand will enter the chain’s e-commerce platform in May and then head into 25 doors in June.

clock March 9, 2017Pete Born

Mass Attack Drugstore Cosmetics

Skin Care

Millennials Turn to Drug Stores for Skin Care

The drugstore is now the cool place to shop for skin care.

clock February 3, 2017Ellen Thomas

Sally Hansen Color Therapy

Beauty Features

Coty to Launch Sally Hansen Color Therapy

Shipping to mass doors in November, the argan-oil-infused color polish line is the brand’s biggest launch since Miracle Gel, and is estimated to earn $80 million to $90 million within the first 18 months on shelves.

clock October 25, 2016Faye Brookman and Ellen Thomas

From left: Liz Earle Cleanse & Polish Hot Cloth Cleanse; Botanics Facial Oil; No7 Stay Perfect Foundation; Pillow Plump Lip Gloss; Soap & Glory the Righteous Butter; Sleek Cream Contour Kit.


Walgreens Boots Alliance Unrolls Its Beauty Growth Plan

All eyes are on what Walgreens Boots Alliance has in store for its Boots Retail USA portfolio.

clock October 5, 2016Faye Brookman

Bath & Body Works has steadily siphoned fragrance business.


Mass Market Fragrance’s Great Disappearing Act

Can the mass market fragrance business be saved from extinction?

clock September 30, 2016Faye Brookman

E.l.f. Cosmetics makes cosmetics, skin-care and beauty tools priced between $1 and $30.


E.l.f. Cosmetics Files for IPO, Plans Expansion

In multiunit doors, E.l.f. is churning out double-digit sales gains in almost all of its categories, according to IRI.

clock August 26, 2016Allison Collins

Harry's limited-edition starter kit at Target.

Marketing and Promotion

Target Focuses on Men’s Personal Care With Harry’s Launch

The subscription-based shaving brand’s launch at Target marks the retailer’s first step in a more aggressive strategy to ramp up its personal care options for men.

clock August 12, 2016Ellen Thomas and Faye Brookman

Meri Baregamian

Skin Care

Meri Baregamian Takes the Helm at Bliss

A veteran of Walgreens Boots Alliance replaces Mike Indursky.

clock July 8, 2016Faye Brookman

Axiology lipstick shades.


Vegan Cosmetics Brands Ride Organic Wave

Axiology and Vert capitalize on resurgence of natural products.

clock July 6, 2016Allison Collins and Faye Brookman

Lauren Brindley


An Intrepid Explorer: Walgreens’ Lauren Brindley

After moving from Boots to Walgreens, Lauren Brindley is embarking on a professional—and personal—adventure that could change the face of mass beauty.

clock June 24, 2016Faye Brookman

revlon elizabeth arden merger


The Revlon-Arden Marriage: A Problem Solver for Both?

While financial sources think the deal bodes well for both businesses, retailers are not so sure.

clock June 17, 2016Allison Collins



Johnson & Johnson Consumer to Acquire Hair-Care Brand OGX

The deal follows the brand’s acquisition of skin-care business NeoStrata last week.

clock June 2, 2016Allison Collins

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Today's Must Read


Kenneth Cole Rejoins ShopRunner E-comm Platform

clock 14hKaley Roshitsh

Social Studies