Consumers are looking for products that deliver beauty from within. Target is expanding its assortment of Pacifica products with new supplements.

Retailers from Credo Beauty to Walmart are taking natural beauty to the next level with Ayurvedic brands.

Kiss owns a 90 percent share of the artificial nail market. It is launching products to help the mass market compete with salons and is targeting bigger business in eyelashes.

Is there a real need for products fine-tuned to be used in conjunction with working out? Two entrepreneurs believe they have the formula to address specific skin-care issues that result from exercising.

Online demand has propelled Wow’s sales into $1 million per month.

Beauty supplements from vitamin companies could be the impetus to drive more sales to mass market doors as the business approaches $8.5 billion by 2020.

The fake eyelash category is out performing most cosmetics sectors, but one company founder thinks there are still dollars left on the table and she has an item to remove obstacles in the growth path.

The makeup service hopes to double subscriptions by the end of 2019.

Petra Strand, one of the original indies, has opened a store in Los Angeles to deliver high-touch service.

CVS revealed the images from brands partnering with its Beauty Mark initiative along with an expert panel talking about the importance of positive beauty imagery.

In addition to the retailer’s efforts to show what’s been altered and what hasn’t is the debut of more than 60 new brands including Bliss, Sun Bum and Essence.

Move over Rogaine, there is a new hair-growth system on the market and it aims to become a $100 million brand.

Consumers are more concerned than ever with germs and that is opening up the floodgates for retailers to sell anti-bacteria beauty products, especially in the booming self-care business.

Ukonwa Ojo was instrumental in several efforts at Coty to turnaround the beleaguered beauty brands including the reboot of Cover Girl and the splashy new store in Times Square.

A new line featuring the Cosmos and Ecocert seals will be stocked in select Target doors starting this month.