“No one wants to wait anymore.” Chief executive officer Georges Kern told WWD that watches should be available for purchase as soon as they’re shown.
The Swiss watch brand’s ceo discusses changes he has instituted in the last 18 months, and the future of the industry.
Nick Hayek, Swatch’s ceo, said the group would no longer supply LVMH and Richemont brands with parts after their contracts run out at the end of the year.
The brand’s design elements being introduced by Alessandro Michele are being utilized in the watch and jewelry collections.
Executives are expected to decide by the end of the year whether to launch the fine jewelry collection in Europe and perhaps other markets.
The actor presented a Tag Heuer film he directed and stars in, while the Spanish model was introduced as a Bulgari watch ambassador.
Watchmakers and jewelers continue to face significant challenges, but most brands remain upbeat about 2017.