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Huang Hung

More From Huang Hung

ChinaFile: Everyone Wants China’s First Lady

In principle, Peng Liyuan is promoting Chinese fashion by wearing it. But getting her to support a program is…

ChinaFile: China and the U.S., Not So Different

The Chinese retail landscape will change drastically in coming years. It will look more like the United…

ChinaFile: China’s E-commerce Boom

Nov. 11, the newly anointed Single’s Day in China, saw sites across the country throw a Sale of the Year…

ChinaFile: A Marketing Cesspool

Are you very excited about using social media to market your products?

ChinaFile: Brace Yourself

The Chinese social network was in an uproar over comments that a future boutique Zadig & Voltaire hotel in…

ChinaFile: The Muddy Water of Social Networks

Weibo, the Chinese equivalent to Twitter, started out as a successful social network platform, but now its…

ChinaFile: Zhang Na, China’s Gen-X Designer

Compared to other fashion designers in China, Zhang Na of Fake Natoo is very low-key.

ChinaFile: The Chinese Palette

Columnist Huang Hung has learned a lot about the Chinese consumer in the two years since she opened Brand New…

ChinaFile: Watch Out!

A photo taken at a bus accident on Aug. 26 might end up causing a decline of luxury watch sales in China in…

ChinaFile: Chinese Designers in a Down Economy

Chinese manufacturers during this economic downturn are turning to local designers to fill the capacity in…

ChinaFile: Mao’s Way or the Paris Runway?

There are two ways to brand in China for the country's fashion labels.

ChinaFile: Dangerous Opportunity

With the Chinese economy showing signs of weakness, and foreign brands cutting their advertising budgets…

ChinaFile: The Long March of China Design

A number of obstacles impede the commercial viability of Chinese design, from sourcing fabrics to retail…

ChinaFile: The Problems With China Design

The Chinese fashion industry is still focused on manufacturing, so the challenges facing Chinese designers…

ChinaFile: New Lease on Life for Some Old Brands

Some classical Chinese brands, such as Forever bicycles and Huili sneakers, are making their way back…