Retailers gear up for sanitary, single-dose sampling while shelving the traditional tester.
Yosh Han of Eau de Yosh collaborated with Aroma Village for a digital-native category deep-dive.
While the explosion in online beauty consultations was born out of necessity, the boost in sales means most brands will continue doing them in a post-crisis world.
A second wave of grants and initiatives from Aveda, Kao and Beauty Changes Lives seek to support the industry.
Beauty sales tank as the world braces for an ensuing recession. Clean brands seem to be an exception.
The museum’s cofounders are calling the campaign a way to reconnect with loved ones during the age of the coronavirus.
Brands like L’Oréal USA, R+Co, and DpHue are freezing salon payments and jumpstarting affiliate programs until their businesses are permitted to reopen.