Joe’s Blackbook hosted a conversation between Stubbington and designer Robert Geller.
The collaboration will be released online Monday and be expanded to other retailers and styles throughout the year.
The activewear brand is working with CleanHub to offset its plastic waste.
Chairwoman and acting CEO Ashley Merrill says the struggling activewear business has been profitable for six of the past seven months.
The country music artist has experienced major highs and lows on his journey to the top of the charts.
A percentage of the proceeds will be donated to the boxer’s charity, The Good Fight Foundation.
Scott Cameron and Michael Armstrong are additions to the team at the Toronto-based outerwear brand.
The collection is intended to shine a light on Black culture in America.
He had been CEO of Billy Reid for 13 years.