More From Jeff Bercovici
Ads Take a Wide Angle
NEW YORK — For today's denim brands, it's no longer enough just to sell jeans. What they really want to sell…
Meredith Acquires G+J Titles
After a trying few years, Bertelsmann is ending its presence in the U.S.
The Good, the Bad and the Downright Ugly
Round numbers are so overrated — just look at any magazine cover line lately. Sticking to that trend, WWD…
Advertising: Getting the Lay of the Land
What publishers are saying about the trends and categories that matter.
The True Cost of a Lower Cover Price
NEW YORK — Charge less for something and you will sell more units.
That’s hardly a revolutionary concept in…
C Rides Rising Tide
NEW YORK — California already is a state of excess, so it should be no surprise that there are an excessive…
Conde Nast Titles Win Nine ASME Awards
NEW YORK — The biggest surprise at this year’s National Magazine Awards, held here Wednesday at the…
Memo Pad: No Longer Free Lance
NO LONGER FREE LANCE: David Pecker seems to have a thing for collecting out-of-work magazine executives…
Reichl Without Reservations
NEW YORK — When Ruth Reichl’s not eating, she’s writing about eating. And when she’s not doing that, she’s…
Memo Pad: Pyper Blows Town … Poached A La Martha
PYPER BLOWS TOWN: Us Weekly’s masthead, formerly so top-heavy, is slimming down fast. Editor in chief Janice M…
Living in the Shadow of O
In a town where top magazine editors are used to receiving movie star treatment (the good kind and the bad)…
Memo Pad: Join The Crowd … Sand And Fury
JOIN THE CROWD: Open wide, America — you’re about to get another celebrity style magazine crammed down your…
Bad Circulation Bug Starting to Spread
NEW YORK — It turns out Gruner + Jahr isn’t the only publisher with circulation problems after all.
When G+J…
The Lads Soften With Age
NEW YORK — Beginning in the late Nineties, Maxim, Stuff and FHM introduced American magazine readers to the…
Radar Looks Back to the Future
NEW YORK — Maer Roshan wrote the editor’s letter in the first issue of Radar magazine on March 19, 2003 — the…