Executives at the recent TFWA show in Cannes, France, were bullish on the channel’s development.
Brands including Louis Vuitton, Christian Dior and Guerlain welcomed members of the public as part of the Journées Particulières initiative.
The French company is acquiring Distriplus Group, Belgium’s number-two fragrance and beauty seller.
The brand is entering Bloomingdale’s and opened its first boutique in Paris.
The model will appear in a campaign for the brand starting January.