The French beauty giant has acquired the professional hair-color brand that was born online in 2016.
DFS Group’s Ariel Gentzbourger discussed the channel’s evolution.
Isabelle Gex has been named to the role, effective June 11.
Their agreement goes into effect on Jan. 1.
The event drew industry heavyweights who also took part in a tech summit hosted by the French president.
The actress has become the brand’s first global beauty ambassador.