Joanna Bober

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Fashion Features

Blu’s Style – Sleek and Simple

NEW YORK — Silke Schalk, the 30-year-old German-born designer, objected to the frou-frou floral swimsuits and droopy, neon crocheted coverups she saw in the swimwear marketplace.

As an antidote to all of the seaside glitz, she developed the…

clock September 21, 1994Joanna Bober

Fashion Features

Hosiery Execs Bet on Fashion to Spur Sheers

NEW YORK — With the faltering sheer hosiery market a major headache, industry executives are hoping to find some relief by pushing a fashion message.

“Hosiery is not a replacement commodity anymore,” said Frank Oswald, marketing consultant for…

clock June 27, 1994Joanna Bober


Gold Toe Targets Family Through In-Store Shops

NEW YORK — Gold Toe, a socks label of Great American Knitting Mills, is stepping up its marketing with new packaging, a new motto — “all walks of life” — and plans for in-store shops.

The line is currently approaching department stores about…

clock June 23, 1994Joanna Bober


Execs See Sara Lee Shakeup as Epitome of Industry Woes

NEW YORK — The news this week of Sara Lee Corp.’s massive restructuring program was met by others in the sheer hosiery industry with concern for it may portend for the industry’s future — but no surprise.

Industry executives recognized the…

clock June 9, 1994Joanna Bober


Great American Sets Sights on Canada, Mexico Markets

NEW YORK — Great American Knitting Mills, a division of Bidermann Industries Corp., is looking abroad for new opportunities.

The company is launching a new program for the international marketing and distribution of its hosiery labels, which…

clock June 2, 1994Joanna Bober

Fashion Features

Hanes’s Smith Line: Fancy Footwork

NEW YORK — Hanes Hosiery has taken on a touch of whimsy since joining forces with designer Eric Smith and his line of men’s and women’s casual socks and tights, called E.G. Smith.

In what the parties call a “partnership” venture that was…

clock May 19, 1994Joanna Bober

Fashion Features

Lots of Looks Spark Market

NEW YORK — Retailers are looking for gains in fall and holiday legwear business, buoyed by short hemlines and the return of feminine dressing but mainly the diversity of products.

“We’re seeing a lot of new ideas this market,” said Butch…

clock May 12, 1994Joanna Bober

Fashion Features

Glitter, Thigh-Highs, Color Seen Pacing Holiday

NEW YORK — Novelties with glitter, soft fibers and trendy thigh-highs have legwear vendors anticipating gains of at least 5 percent at next week’s holiday market, compared with last year.

Some manufacturers also expect a pickup in the lagging…

clock May 5, 1994Joanna Bober

Fashion Features

Nahm Tells the ‘Sheer Facts’

NEW YORK — The sheer hosiery industry is fighting back against a barrage of media criticism about its product.

Development of an industry campaign for consumer education actually began last June, before the groundswell of complaints about…

clock April 28, 1994Joanna Bober

Beauty Features

New York Stores Drop Old, Add New

NEW YORK — Drugstore cosmetics departments are becoming tougher in editing their lines these days in order to focus upon what the consumer is truly looking for at retail, according to area merchants.

Newness, the retailers said, is the driving…

clock April 22, 1994Joanna Bober


Hosiery Manufacturers Leap into Home Shopping Market

NEW YORK — Hosiery manufacturers are jumping into television shopping with both feet.

Some have chosen to distinguish themselves from the sea of product in the legwear market by targeting a specific audience or promoting a special…

clock April 14, 1994Joanna Bober


K-R Sells Rolane, Will Shut 29 Factory Outlets

NEW YORK — Kayser-Roth Corp., continuing its companywide streamlining, has sold its 13 Rolane family apparel outlet stores and plans to close its 29 No Nonsense factory outlet stores by the end of the year.

The Rolane stores have been sold to…

clock April 7, 1994Joanna Bober

Fashion Features

Dupont: Detailing, Soft-Hand Fibers are Trends for Spring-Summer ’95

NEW YORK — Soft, comfortable fibers and special detailing — from reinforced toes and heels to decorative control tops — are two major legwear trends for spring and summer 1995.

That was the message of a series of trend presentations…

clock March 31, 1994Joanna Bober

Fashion Features

Fall’s Casual Confidence

NEW YORK — Legwear manufacturers are getting the message.

For the past year, they’ve been hearing that customers need more casual legwear. Both the heavier footwear and the relaxed looks in apparel are demanding it, and as they look to the…

clock March 3, 1994Joanna Bober


Leslie Fay Readies Hue Deal With K-R

NEW YORK — After three months of negotiations with various manufacturers, The Leslie Fay Cos. has agreed to sell the physical assets and license the trademark of its Hue Hosiery subsidiary to Kayser-Roth Corp.

The deal is pending approval by…

clock February 24, 1994Joanna Bober

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