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Joanne Yulan Jong

More From Joanne Yulan Jong

The Outside View: Balancing Customer Demand With Brand Identity Is a Tightrope Walk

Now more than ever, brands have to listen to, and actively engage with customers, asking them "What do you…

The Outside View: The Importance of a Couture Mind-set

Only a few can afford to buy haute couture, but designers, customers and brands can all learn from couture's…

The Outside View: Has an Obsession With Speed and Celebrity Killed the Creative Director?

Will we see more celebrities, and high-profile people from outside the industry, replacing trained designers?

The Outside View: How Tech Has Robbed Photographers of Power and Given it to Influencers

In less than a decade, the arrival of the smartphone and its high-tech capabilities has completely…