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Joelle Diderich

Bureau Chief, Paris

Joelle Diderich is Paris Bureau Chief at WWD, overseeing a team of correspondents covering luxury goods, retail and beauty. Joelle began her career as a financial journalist, joining Reuters in London in 1994. During the following 10 years, she lived and worked in Madrid, São Paulo, Brasília and Paris covering everything from general elections and forest fires to the 1999 Brazilian currency crisis. She fulfilled her long-held ambition to become a fashion journalist in 2000, when she started covering Paris Fashion Week for Reuters. She joined WWD in Paris as senior business news editor in 2010 and became Paris bureau chief in 2017. Reporting on companies ranging from H&M to Hermès, she enjoys breaking news, writing in-depth profiles of designers and CEOs, and branching out into the paper's culture pages with features about everyone from Hiroshi Sugimoto to Jessica Chastain.

More From Joelle Diderich

EXCLUSIVE: Louis Vuitton Taps Cate Blanchett for High Jewelry Campaign

Louis Vuitton chairman and CEO Michael Burke discussed sourcing precious stones, Russian sanctions and…

How a Creative Agency Is Helping Luxury Brands to Understand the Metaverse

Paris-based Al Dente has developed a game to help employees at luxury groups like Kering to get to grips with…

Dior Channels Historic Portraits With Fall Campaign

Dior tapped Brigitte Niedermair for the ads, inspired by a work of art by Mariella Bettineschi.

Tremaine Emory Talks Racism Dior’s Garden Path, Ralph’s Pay

Tremaine Emory talked about racism on a panel in Paris, Dior drew Justin Timberlake, Jessica Biel, David…

Marine Serre RTW Spring 2023

The designer tapped athletes and celebrities including Jorja Smith and Lourdes Leon to walk in her…

Sacai Men’s Spring and Resort 2023

Chitose Abe brought a softness to tailoring by using pleats in unexpected ways.

Courrèges Men’s Spring 2023

Jackets and coats featured straps, so you could hang them from your shoulder while dancing.

Acne Studios Men’s Spring 2023

Jonny Johansson imagined his men's collection as a wedding party with a twist.

KidSuper Men’s Spring 2023

Rappers Russ, G-Eazy and Westside Gunn bid during Colm Dillane's auction-cum-fashion show, where models…

Dior Men’s Spring 2023

The garden set of the show featured 19,000 plants.

EXCLUSIVE: Dior Men’s Show Will Celebrate Bloomsbury Set Painter Duncan Grant

Designer Kim Jones had access to 10,000 works of art held by the Charleston Trust.

Louis Vuitton Men’s Spring 2023

The show at the Louvre museum paid tribute to Virgil Abloh with a marching band and a live performance by…

Y/Project Spring 2023

Optical illusion prints featured scans of signature designs, like the label's infamous janties.

Rhude Men’s Spring 2023

Rhuigi Villaseñor challenged streetwear stereotypes with his spring collection, sardonically titled "New…

Lukhanyo Mdingi Spring 2023

The South African designer was inspired by the street style and craftsmanship of Burkina Faso, where many of…