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Julie L. Belcove

More From Julie L. Belcove

Alpha Hydrox Moisturizers Due

NEW YORK -- Having broken into the skin care market with a one-item wonder Alpha Hydrox more than two years…

Champagne After the Bash

NEW YORK -- The celebration may be over, but the battle has just begun.

Yves Saint Laurent came to town -- for…

Evelyn Lauder Launches Anti-Cancer Fund-Raiser

NEW YORK -- Evelyn H. Lauder got the Estee Lauder Cos.' third annual fund-raising campaign for breast cancer…

Humor Key Ingredient in Priming Catalyst Ads

NEW YORK -- When it came time to create a print campaign for Catalyst for Men, Halston Borghese decided a…

Men’s Flexes Muscles in Fragrance Fray

NEW YORK -- The launch of CK One this fall is one more example of the growing masculinity of the fragrance…

Lauder Raises the Stakes in Breast Cancer Battle

NEW YORK -- The Estee Lauder Cos. is out to prove that cosmetics is about more than looking good.

Lauder, one…

Philip B. Adds Body to Hair Line

NEW YORK -- Three years after introducing his hair care line, Philip B. has turned to the rest of the body…

Saks Ready to Mix it up With Octee

NEW YORK -- Saks Fifth Avenue has engineered yet another exclusive fragrance launch: a French line of…

Brut Bids for New Generation with Actif Blue

NEW YORK -- With the fall launch of its new Brut Actif Blue fragrance, Chesebrough-Pond's is going after a…

D’Aliottas Unveiling Body and Bath Line

NEW YORK -- The U.S. distributors of Comptoir Sud Pacifique, the chic French fragrance line, are hoping to…

Rating the Ads: From Sensual to Self-Indulgent

NEW YORK -- As store counters grow increasingly crowded, fragrance manufacturers are relying more and more on…

Exclusivity Reigns in New York Stores

NEW YORK -- Retailers here are finding that exclusive fragrance launches are distinguishing stores not only…

Guerlain’s Odelys Gives U.S. the Treatment

NEW YORK -- Generally known in the U.S. as a fragrance house, Guerlain will try to build its reputation in…

Counter Attack

NEW YORK -- Ralph Lauren is looking for a little elbow room.

As Lauren's fragrance volume has soared, rivaling…

Kamali Tapes a Beauty Pitch

NEW YORK -- "What makes a woman beautiful?" Norma Kamali asked a young mother who was holding her infant son…