More From Julie L. Belcove
Alpha Hydrox Moisturizers Due
NEW YORK -- Having broken into the skin care market with a one-item wonder Alpha Hydrox more than two years…
Evelyn Lauder Launches Anti-Cancer Fund-Raiser
NEW YORK -- Evelyn H. Lauder got the Estee Lauder Cos.' third annual fund-raising campaign for breast cancer…
Champagne After the Bash
NEW YORK -- The celebration may be over, but the battle has just begun.
Yves Saint Laurent came to town -- for…
Men’s Flexes Muscles in Fragrance Fray
NEW YORK -- The launch of CK One this fall is one more example of the growing masculinity of the fragrance…
Humor Key Ingredient in Priming Catalyst Ads
NEW YORK -- When it came time to create a print campaign for Catalyst for Men, Halston Borghese decided a…
Lauder Raises the Stakes in Breast Cancer Battle
NEW YORK -- The Estee Lauder Cos. is out to prove that cosmetics is about more than looking good.
Lauder, one…
Philip B. Adds Body to Hair Line
NEW YORK -- Three years after introducing his hair care line, Philip B. has turned to the rest of the body…
Brut Bids for New Generation with Actif Blue
NEW YORK -- With the fall launch of its new Brut Actif Blue fragrance, Chesebrough-Pond's is going after a…
Saks Ready to Mix it up With Octee
NEW YORK -- Saks Fifth Avenue has engineered yet another exclusive fragrance launch: a French line of…
D’Aliottas Unveiling Body and Bath Line
NEW YORK -- The U.S. distributors of Comptoir Sud Pacifique, the chic French fragrance line, are hoping to…
Exclusivity Reigns in New York Stores
NEW YORK -- Retailers here are finding that exclusive fragrance launches are distinguishing stores not only…
Rating the Ads: From Sensual to Self-Indulgent
NEW YORK -- As store counters grow increasingly crowded, fragrance manufacturers are relying more and more on…
Guerlain’s Odelys Gives U.S. the Treatment
NEW YORK -- Generally known in the U.S. as a fragrance house, Guerlain will try to build its reputation in…
Counter Attack
NEW YORK -- Ralph Lauren is looking for a little elbow room.
As Lauren's fragrance volume has soared, rivaling…
Kamali Tapes a Beauty Pitch
NEW YORK -- "What makes a woman beautiful?" Norma Kamali asked a young mother who was holding her infant son…