The St. John vet weighed in with his thoughts on the marketplace following his retirement from the luxury house earlier this year.
The direct-to-consumer brand has muscled into wholesale via Nordstrom.
Traffic has been around since the Seventies, with the company set to open in a larger store designed by Tom Dixon in Los Angeles.
The direct-to-consumer line allows Ling-Su Chinn to go back to what she said are “my roots.”
The store, dubbed Nike by Melrose, places an intense focus on customer service and a highly personalized experience.