Kellie Ell

Kellie Ell is a reporter on WWD’s financial team, covering retail apparel, lingerie and the stock market. Kellie has previously worked for CNBC Digital and USA Today Money in New York City, covering national business news. She also spent nearly four years in South Korea where she worked as an editor, covering basic science. Kellie received her master’s degree from City University of New York in business journalism and undergraduate degree in photojournalism and American Sign Language from San Francisco State University.

More From Kellie Ell



Anthropologie Group Names CEO; Parent Company Reveals Current Quarter Sales Update

But investors weren’t sold. Company shares closed down nearly 3 percent Monday.

clock April 12, 2021Kellie Ell

Target Black-owned businesses

Social Impact

Target to Spend More Than $2 Billion With Black-owned Businesses by 2025

The plan includes adding products from more than 500 Black-owned businesses and partnering with more third-party, Black-owned firms.

clock April 7, 2021Kellie Ell

Vilebrequin swimwear


Vilebrequin Turns 50

The luxury swimwear brand is celebrating with a limited-edition men’s collection, each print representing a different year since its inception.

clock April 6, 2021Kellie Ell

Esi Eggleston Bracey, Emma Grede, Roseann Lynch and Rea Ann Silva

Social Impact

If Companies Don’t Act, Women’s Leadership in the Post-Pandemic Workforce Could Suffer

“We’re starting to see women in senior leadership ranks opt out or fail. So the question is, why is that?”

clock April 2, 2021Kellie Ell

Playboy Yandy collaboration


EXCLUSIVE: Playboy and Yandy Team Up to Grow

The men’s lifestyle brand and lingerie firm are releasing a spring collaboration as both brands try to reach a wider demographic.

clock April 1, 2021Kellie Ell

Nike Swim


EXCLUSIVE: Nike Swim Launches First Sustainable Swimwear Collection

Nike Swim President Kelly Hibler said the swimwear business is on track to have its best year ever.

clock April 1, 2021Kellie Ell

Lululemon store


Lululemon Doubles E-commerce Business, But Plans to Open 40 to 50 Stores This Year

CEO Calvin McDonald doesn’t see the Sweatlife slowing down anytime soon.

clock March 30, 2021Kellie Ell

Tommy John

Human Resources

Innerwear Brand Tommy John Taps Nike Execs

Beth Brown has been hired as VP of sales, while Melissa Ohm will soon begin as chief product officer at Tommy John.

clock March 29, 2021Kellie Ell

victoria's secret swimwear


Victoria’s Secret Riding Wave of Stimulus Checks and Eased COVID-19 Restrictions

Parent company L Brands raises quarterly earnings guidance twice in one month as a result.

clock March 26, 2021Kellie Ell

victoria's secret swimwear

Mergers and Acquisitions

Dealmaking Heats Up in Fashion

Investors are looking beyond COVID-19 and have billions ready to be spent on companies with an eye on the future.

clock March 24, 2021Evan Clark and Kellie Ell

shopping coronavirus era

Business Features

One Year in Lockdown: Experts Offer Updated Advice for Navigating Pandemic

Building on lessons from a year gone awry, retail consultants recommend the best path forward.

clock March 23, 2021Kellie Ell

Solid & Striped activewear


EXCLUSIVE: Swimwear Brand Solid & Striped Expands Into Activewear

After a successful, limited-edition activewear collab with Bandier last year, Solid & Striped is launching its first permanent active collection.

clock March 23, 2021Kellie Ell

Halsey will once again appear in DKNYs campaign. Photographed by Zoey Grossman and styled by Zoe Costello, the spring campaign uses the New York City subway as a backdrop. Multimedia artist and model David Alexander Flinn is also featured in the ads. Videography was done by Nathalie Canguilhem. The dream-like hues of the campaign pay homage to New York City’s drive to dream big and change the world. Ads, including video, break globally today and will appear on paid social platforms and outdoor media in key global markets, including New York, Los Angeles, Miami, Chicago, London, Milan, Berlin, Frankfurt, Madrid, Barcelona, Dubai and Mexico City through April. — Lisa Lockwood

Fashion Features

Dressier Days Are Here Again, Vendors and Retailers Say

Consumers are beginning to once again buy dressier fashions as COVID-19 restrictions ease, both G-III and Destination XL said Thursday.

clock March 19, 2021Kellie Ell and Jean E. Palmieri



Nike Sales Hit by Pandemic-driven Supply Shortages

The sneaker giant’s sales grew at a much slower-than-anticipated rate in its fiscal third quarter.

clock March 18, 2021Evan Clark

Leslie Wexner


End of an Era: L Brands Founder Leslie H. Wexner Permanently Leaving Victoria’s Secret

Wexner and wife Abigail will not be up for re-election to the Victoria’s Secret’s parent company board this spring.

clock March 18, 2021Kellie Ell

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