Kaley Roshitsh

"Social proof" is a concept used to stimulate excitement by attendees on social media.


The Anatomy of a Pop-up Shop

The consensus is that the attention toward pop-up shops, contrary to their temporary presence, is anything but fleeting.

clock 19hKaley Roshitsh

Julie Pelipas for Ochi Outerwear.

Fashion Scoops

Eyes On Ukrainian Outerwear ‘Ochi’

Best known for their yellow trenchcoat and latest collection to be stocked by Net-a-porter, Ochi outerwear is poised for global growth.

clock February 19, 2019Kaley Roshitsh

NPC New York Fashion Week Womens  FW19_20 - New York City - February 2019

Business Features

From NYFW: This Is ‘Youth-Made China’

For the third season of China Day, powered by Suntchi and the CFDA, Peacebird Men and NPC showed at Pier 59 Studios.

clock February 18, 2019Kaley Roshitsh

To win in local markets, retailers must extend a well-known global brand.


Think Tank: The Four Trends Shaping Global E-commerce

The president of eShopWorld U.S. on how retail brands can prepare to deliver on consumer expectations this year.

clock February 15, 2019Cynthia Hollen

In 2018, 29 percent of Valentine’s Day shoppers planned to make a purchase online.

Marketing and Promotion

Valentine’s Day Gets More Personal

Last year, $19.6 billion was spent on marketing around Valentine’s Day. Here’s how marketers and brands are personalizing “love letters.”

clock February 14, 2019Kaley Roshitsh

Retail's dark days are curbed by better use of data.


Think Tank: When It Comes to Data, Use It or Lose It

Corey Pierson is the cofounder of Custora, a cloud-based customer analytics software. 

clock February 13, 2019Corey Pierson

Samsung's digital display technology.


How Samsung Is Winning the ‘Connected Consumer’ in Stores

No longer “data-dark,” the in-store environment is brightened, mobilized and engaged for the “connected consumer” journey.

clock February 13, 2019Kaley Roshitsh

Panelists discussing social media at the WWD Style Dimension.

Business Features

Fashion’s New Dimension

WWD convened influencers, designers and industry executives to share insights and lessons learned.

clock February 12, 2019Arthur Zaczkiewicz and Kaley Roshitsh

The runway app is powered by ML and beacon technology.


Christian Siriano Unveils ML-Powered SAP Runway App

The app offered the ability to “like” or “love” looks passing through the Christian Siriano runway on Saturday.

clock February 10, 2019Kaley Roshitsh

Retail is ripe for change.


How Woman Thought-Leaders are Innovating Retail Today

The women behind True & Co., True Fit, Pinterest, Beauty Barrage, The Lip Bar and more.

clock February 8, 2019Kaley Roshitsh

The Advertising Benchmark Index tested Super Bowl commercials for various factors, including brand message and reputation.

Marketing and Promotion

Super Bowl 2019’s Top 5 Ads for Culture Enthusiasts

With exclusive data from the Advertising Benchmark Index, WWD finds out how these five ads performed.

clock February 7, 2019Kaley Roshitsh

Data, less is more.

Marketing and Promotion

Think Tank: With Data, Less Is More

Matthew Nistor is the director of data and analytics at January Digital, a digital marketing agency and marketing consultancy.

clock February 7, 2019Matthew Nistor

Sloan Laurits


Jordache Presents for First Time Since the Eighties

Giddy up or hit the slopes? The collection paid tribute to brand nostalgia in Western elements and Eighties winter sport athleticism.

clock February 7, 2019Kaley Roshitsh

Andrew Walker, staff photographer at Shutterstock.

Marketing and Promotion

On Site: Through the Lens of a NYFW Photographer

In an interview with WWD, Andrew Walker, staff photographer at Shutterstock, describes what it’s like photographing New York Fashion Week.

clock February 6, 2019Kaley Roshitsh

Chinese shoppers are arguably even more tech savvy and digital than their western counterparts

Marketing and Promotion

Think Tank: Marketing Luxury to Chinese Consumers

Matt Harty is senior vice president, Asia-Pacific, at The Trade Desk.

clock February 6, 2019Matt Harty

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Today's Must Read

Matteo Mena and Dorian Tarantini are making their debut at the helm of the new 1910 Borbonese label


Ones to Watch: Milan Fashion Week Fall 2019

clock 7hAlessandra Turra

Social Studies