The Los Angeles-based K-Beauty brand is launching its first collection of color cosmetics with 220 stockkeeping units.

The Fung Group company is re-branding after a divestment of its three product verticals and a restructuring of its business operations.

Schaeffler previously served as the general manager of Henkel Professional North America, working on hair-care brands Sexy Hair and Kenra Professional.

The report details the top 10 brands across makeup, skin care and hair care with the most earned media value.

Initially launching with eight liquid lipsticks, the natural prestige makeup line has grown to over 30 stockkeeping units in three categories after a year in business.

The veteran executive discussed how she’s turned start-ups John Frieda and Color Wow into big industry players.

The senior director of consumer success, explained that user-generated content, Instagram Stories and product imagery are crucial for brands to grow their Instagram followings.

The beauty company has made appointments at Darphin and Bumble and bumble.

Trunzo had been with L’Oréal USA for five years.

The organization’s mission is to empower young female entrepreneurs globally to help alleviate poverty.

The customizable beauty brand won the award in the fashion, beauty and luxury category.

This is the makeup artist’s first collaboration with a fragrance brand.

Leaman held multiple roles at the company since 1962.

The brand’s first mobile commerce app offers all products available on its e-commerce site.

Bayne is the second female member and seventh overall member of the company’s board of directors.