The report details the top 10 brands across makeup, skin care and hair care with the most earned media value.
Initially launching with eight liquid lipsticks, the natural prestige makeup line has grown to over 30 stockkeeping units in three categories after a year in business.
The veteran executive discussed how she’s turned start-ups John Frieda and Color Wow into big industry players.
The senior director of consumer success, explained that user-generated content, Instagram Stories and product imagery are crucial for brands to grow their Instagram followings.
The organization’s mission is to empower young female entrepreneurs globally to help alleviate poverty.
Leaman held multiple roles at the company since 1962.