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Layla Ilchi

Layla Ilchi is the trending news reporter at WWD, covering fashion, entertainment and celebrity news. She is an alumni of New York University’s Gallatin School of Individualized Study and Columbia University’s Graduate School of Journalism. Layla has been with WWD for over five years and has previously written for publications like New York Magazine, Harper’s Bazaar and V Magazine.

More From Layla Ilchi

What to Watch: No Sleep Seen in Beauty’s Ongoing Frenzy

Acquisitions, celebrity lines, influencers, wellness, retail expansion and a host of innovative ingredients…

NuMe Arrives at Ulta Beauty

The hair-styling brand is launching three of its best-selling tools in Ulta Beauty stores and a larger…

Côte Sets Up Shop in New York

The nontoxic nail brand is opening its first East Coast location in New York's East Village neighborhood.

Pür Launches on HSN

The complexion-based skin care and cosmetics brand is debuting an assortment of its best-selling products on…

Jane Iredale Expands Into Neiman Marcus

The "skin-care makeup" brand is bringing its full collection of products to three Neiman Marcus doors and its…

Rituals Enters Ulta Beauty

The bath-and-body-care brand is bringing three of its collections to Ulta Beauty's new premium bath-and-body…

Little Barn Apothecary + Co. Expands Nationwide

The Atlanta-based natural beauty retailer is expanding to four cities across the country to increase…

Nubian Heritage Unveils ‘Venture Out’ Content Series

The series of videos and GIFs are meant to educate consumers on the transition from a synthetic to a natural…

Caswell-Massey, IFF Team With The New York Botanical Garden

The three institutions are coming together to launch new collections inspired by the garden's unique flowers.

Anastasia Beverly Hills Gets Top Spot for Earned Media Value in Cosmetics

Tribe Dynamics' June 2017 report highlights the top-performing cosmetics brands and the revenue earned…

Beauty’s Most In-Demand Stars

Celebrities are making a statement in the beauty world this fall with fragrance campaigns, collaborations and…

Glamspin Spins Into Sephora

Capitalizing on the fidget spinner craze, the lip balm-toy will be available on sephora.com starting Aug. 2.

NYC Beauty Maps Out City’s Retail Scene

The app includes 92 beauty stores across the five boroughs.

Symrise Achieves Sustainability Goal Prior to 2030 Deadline

The international fragrance and flavoring manufacturer has achieved its goal of reducing its carbon emissions…

L’Elixir des Glaciers Unveils ‘Essence of Bees’ Collection

Now positioned as a standalone brand apart from Valmont, L'Elixir des Glaciers' new collection pays homage to…