Italian entrepreneurs believe the strength of the brand is key for success and the investments are channeled in keeping it fresh and new, rather than focusing on its history and tradition.
Rochas put its men’s line on hold last year when it parted ways with Béatrice Ferrant after only two seasons.
Isaia introduced a limited-edition watch, eyewear and a line of Mini-Me suits.
Creative director Francesco Ragazzi did not stray from the pure performance inspiration.
Creative director Rocco Iannone is shifting the attention from traditional tailoring with his second collection for the brand.
The sale of a minority stake to an equity fund means there are few fashion firms remaining in Italy that are wholly family-owned.