The Italian luxury group is acquiring and internalizing the e-commerce company Italiantouch for 25 million euros to develop an omnichannel business.
Safilo’s management provided some guidelines in an update on the 2020 Plan, which targets sales of 1 billion euros by that date.
The Italian eyewear manufacturer operated at a loss and saw a decrease in revenues in the first six months of the year.
Last year, the company reached an all-time high cash pile of one billion euros, earmarked for further investments in the group’s brands.
All categories and regions, as well as both the Prada and Miu Miu brands, grew in the period and the company plans to continue “to drive excitement” in the second half.
Micaela Le Divelec Lemmi believes “assets are there” but that there is “work to be done,” while “leveraging existing talent.”
The announcement came on Tuesday as the company posted a decrease in profits and sales in the first six months of the year.
A fashion shoot and interview with the artist appear in the August issue of the magazine, marking her 60th birthday.
Brioni executives say the company is a “work in progress,” as the men’s wear industry evolves.