More From Maghan McDowell
Stitch Fix Expands Into Plus
The online merchant that offers customers help from personal stylists is launching into the plus-sized market.
Nike Ups Innovation With VaporMax
The active giant is pushing forward with a new style that eliminates the foam midsole.
Truth or Dare: Would Amazon Buy Macy’s?
Experts are doubtful that the heritage department store has found a suitor in the e-commerce leader.
Liketoknow.it Releasing Stand-alone App
The influencer network's app will go live in March and lets influencer-created images seen on the mobile web…
Amazon’s Hidden Growth Center: Advertising
Analysts estimate that Amazon pulled in more than $2 billion in advertising revenues in 2016, including…
Michael Kors First Fashion Show to Live-stream on Twitter
Twitter's new offering aims to merge the "first screen" experience of a live event with the "second-screen"…
How Levi’s, Macy’s and Intel Approach Fashion Tech
Experts shared the story behind the Google-Levi's jacket, and other fashion-tech projects.
Instagram Live Makes Fashion Week Debut
Instagram head of fashion partnerships Eva Chen shares how to win at live video during fashion week, plus…
Snapchat and A+E Develop Reality Show
A+E developed an unscripted reality show for Snapchat's Discover platform that will debut in April.
Uber to Give Away Public School Show Tickets
In what has become a tradition for the transportation app, Uber has partnered with a fashion brand during New…
Special Fashion Week Content Delivered Through Google Search
When users search "fashion week," designer-supplied content, street style and party photos will appear.
Pinterest Makes Images More Shopping-Friendly
Pinterest adds Shop the Look to detect stoppable items in pictures and Lens, which matches real-world items…
Michael Kors Facebook Study Connects Ads with In-Store Visits
The first published study of Facebook's offline conversions ad tools found a 31 percent increase in…
Richline Creates Wearables Brand Ela
The jewelry manufacturer, a wholly owned subsidiary of Berkshire Hathaway, Inc., is introducing Ela Jewelry…
Levi’s Joins Tech Companies in Opposing Immigration Ban
The San Francisco denim firm joined Google, Apple and Facebook in opposing the executive order, saying that…