Michelle Elise

Susan Vobejda

Business Features

Capturing the Attention of Over-Marketed Consumers

Susan Vobejda, chief marketing officer of The Trade Desk, shares her perspective on digital marketing today.

clock October 25, 2018Michelle Elise

consumer spending

Retail

Survey Reveals Consumer Preferences for Physical Stores

The survey was conducted by GPShopper and polled more than 1,000 consumers.

clock October 23, 2018Michelle Elise

Real Estate

AT&T Bucks Retail Store Closure Trend With 1,000 Planned Openings

The wireless provider wants to create a better store experience, too.

clock September 26, 2018Michelle Elise

This photo shows Levi's jeans hanging on a wall at Levi's innovation lab in San Francisco. The process of making and selling an item of clothing is speeding up, as shoppers want products faster and faster in the age of Amazon. Companies like Tommy Hilfiger and Levi Strauss are digitizing different steps, like creating digital showrooms for buyers who place orders based on computerized rendering of a garment or producing 3D samples that are emailed to factories, instead of waiting for a physical prototypeDigital Fashion, San Francisco, USA - 09 Feb 2018

Business Features

Levi Strauss & Co., Ralph Lauren Among Top Searched B-t-s Brands

Captify analyzed billions of searches to find the top companies.

clock September 24, 2018Michelle Elise

A Mejuri campaign image

Technology

Tulip Offers ‘Turnkey Edition’ Clienteling Platform

Mejuri is using the mobile software in its first physical store.

clock September 19, 2018Michelle Elise

Government and Trade

U.K. Trade Mission Focuses on Opportunities for Technology Startups

The mission is occurring in Chicago before it heads to New York later this week.

clock September 18, 2018Michelle Elise

Tmall China Day: Particle Fever RTW Spring 2019

Business Features

NYFW China Day Event Showcases East-West Conduit

The event included a media session and fashion showroom at Spring Studios.

clock September 14, 2018Michelle Elise

Arrow

Essentialist

Today's Must Read

Blancpain store in Beijing

Business

Swiss Watch Exports Rise 7.2% in October

clock 8hMimosa Spencer

Social Studies