Backed by L Catterton, the executive wants to popularize the affordable luxury brand beyond France.
Charms, the company’s most important products, are not selling as expected.
The investment firm bought its stake in the Spanish retailer four years ago with plans to expand the label abroad.
“Weather Patterns,” a spiral-shaped refuge, runs from Sept. 6 to 26 in the top floor, dome-shaped space of the department store.
“We believe in brick-and-mortar even in America,” said ceo Daniel Lalonde.
The watch group was the fair’s largest exhibitor, and its departure comes as brands increasingly are focused on selling direct to consumers.
The retailer confirmed overhaul targets include generating five billion euros in online sales in 2022.