The commercial also features supermodel Naomi Campbell.
Movado’s ceo Efraim Grinberg sat down with Mvmt’s founders to review its successes and future growth.
The Seoul-based label has planned collections, collaborations and retail ventures to help grow its base.
The announcement comes at a pivotal time for the ballet world, which has recently been rocked by allegations of sexual misconduct and institutional patriarchy.
While accessory trends are slow-moving, buyers did note a new, feminine tone in luxury collections for spring 2019.
The company has gradually increased its average price point by approximately $200.
The Seoul-based handbag brand looks to expand its reach in the U.S.