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The 6’6″ forward stops in Valentino and Versace before embarking on his second fashion week tour.
The actor and father of three is selling “grown-up streetwear” pieces on the men’s fashion marketplace.
The company is increasing Revo’s distribution and marketing spend to take the cult sunglasses brand to $100 million in sales.
The 6,700-square-foot hub has a convenience store, event space and pop-up with a dedicated entrance.
The brand tapped Jimmy Gorecki, Brian Blakely and Uzumaki Cepeda to collaborate as part of the “Sport the Unexpected” campaign.
“It’s literally a walk through memory lane. It’s allowing me to give my fans a memory that’s important to me and how I felt during those childhood years,” the rapper said.
The weekend pop up hosted “Can Fashion Save the World?” panel with Preston, Alonzo, DSNY’s Bridget Anderson and designer Nicole McLaughlin.
Designer Francesco Ragazzi took the party to the Moncler SoHo store to celebrate the launch of 8 Moncler Palm Angels.
The label relaunches for spring 2019 with an elevated offering that includes one-of-a-kind pieces.