The Pyer Moss founder and Kering ceo François-Henri Pinault hope “Your Friends in New York” will foster “the next generation of innovators.”
The apparel and footwear collection inspired by characters Diana and Cheetah will launch on Sept. 17.
The company is promoting the new scent with a VR experience where the user scales the Italian Alps.
Increased attention and participation from the mainstream bring more eyes to e-sports and more opportunity for merch sales.
The unisex line is a celebration of life and Future’s journey as an artist.
The “Hands in the Sky” T-shirt initially slated to launch last weekend will be available for preorder for 72-hours beginning on Tuesday.
The residency took over Louis Vuitton’s SoHo store at 116 Greene Street and will remain until mid-October.
The d-t-c streetwear site achieved its revenue goal in May in tumultuous times. Staple will advise on marketing, strategy and new ventures.
The Jamaica-born skater also worked with Abloh to design the house’s first pro skate sneaker model.
The campaign stars award-winning filmmaker Spike Lee, and actors Taron Egerton and Chen Kun.
The collection supports the Lacoste brand ambassador who will be competing at the U.S. Open this year.