Pablo Mauron

More From Pablo Mauron


Business Features

Why WeChat Is Not Social Media

Growth and engagement rates on the ubiquitous app are sliding. This is how international brands should adjust, writes DLG’s Pablo Mauron.

clock June 5, 2020Pablo Mauron

Production of face masks in Chongqing, China - 27 Jan 2020

Business Features

Reacting to the Coronavirus: How to Update Your 2020 Plan

With the recent novel coronavirus outbreak, brands are scrambling to revise their annual plans and projections for the year. What are some of the things they should be keeping in mind?

clock February 20, 2020Pablo Mauron

China is key to e-commerce growth.

Business Features

Think Tank: The WeChat Transformation of Luxury Brands

As WeChat redefines how luxury brands connect, engage and sell to consumers today, it requires a different approach.

clock October 10, 2018Pablo Mauron



Today's Must Read

Nick Kamen in Munich in 1987.


Industry Pays Tribute to Model Nick Kamen

clock May 6, 2021Tianwei Zhang

Social Studies

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