Pete Born

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Different luxury perfume bottles on white background, top view; Shutterstock ID 1466165021; Usage (Print, Web, Both): web; Issue Date: 22 nov; Comments: wwd


Michael Edwards Discusses Luxury Fragrance History, Niche Fragrance’s Future

Luxury always needs to evolve and “keep itself relevant.”

clock November 21, 2019Pete Born

The Body Shop

Beauty Features

The Body Shop Goes Back to Naturals and Activism to Find Growth

More than 40 years ago, The Body Shop was a leader in natural and sustainable beauty products. Under new ownership, the brand has found itself again — and simultaneously discovered how to please the financial community.

clock October 28, 2019Pete Born and Allison Collins

From the top left:Men'sGiorgio Armani Acqua Di Gio Absolu Eau De Parfum; $135 for 4.2-oz.; Perfumer: Alberto Morillas for FirmenichDior Sauvage Eau de Parfum; $120 for 3.4-oz.; Perfumer: Franois Demachy for Christian DiorJohn Varvatos JVxNJ; $94 for 4.2-oz.; Perfumer: Harry Fremont for FirmenichBoss The Scent Private Accord for Him; $87 for 3.3-oz.; Perfumer: Bruno Jovanovic for IFFAzzaro Wanted by Night; $92 for 3.4-oz.; Perfumer: Michel Girard and Quentin Bisch for GivaudanVersace Dylan Blue Pour Femme; $120 for 3.3-oz.; Perfumer: Calice Becker for GivaudanWomen'sChanel Coco Mademoiselle Intense; $145 for 3.4-oz.; Perfumer: Olivier Polge for ChanelDior Joy; $130 for 3.0-oz.; Perfumer: Franois Demachy for Christian DiorJo Malone London Honeysuckle & Davana Cologne; $136 for 3.3-oz.; Perfumer: Anne Flipo for IFFMarc Jacobs Daisy Love; $104 for 3.4-oz.; Perfumer: Alberto Morillas for Firmenich

Beauty Features

Fragrance Foundation: The Fashion Effect

Logo-loving Millennials are driving a new generation of growth in the designer fragrance category.

clock June 5, 2019Pete Born

Chanel’s Saks Fifth Avenue Fragrance & Beauty department in New York.

Beauty Features

Analyzing 2018 Beauty Sales: Gains Driven by Skin Care and Brick-and-Mortar

A renaissance in brick-and-mortar helped bolster beauty sales during the holiday period.

clock January 29, 2019Pete Born

Jean-Paul Agon at the L'Oreal office in Hudson Yards, New York.

Beauty Features

CEO Talks: Jean-Paul Agon Charts L’Oréal’s Future

The ceo is doubling down on digital initiatives and China to reinforce the company’s position as the largest beauty firm in the world.

clock November 26, 2018Pete Born

Leonard LauderLeonard Lauder Photographed by Weston Wells for WWD

Beauty Features

Leonard A. Lauder: In the Game — and Teaching It

The chairman emeritus of The Estee Lauder Cos. Inc. is the recipient of WWD’s John B. Fairchild Honor.

clock October 30, 2018Pete Born

The Smell Test: Miyako by Auphorie


The Smell Test: Miyako by Auphorie

Described as “drop-dead wonderful” by one judge and “an insult to perfumery” by another, this scent had the panel split down the middle.

clock June 12, 2018Pete Born

Beauty Features

Fragrance Sales Are on the Upswing

After three years of sluggish growth, scent sales are starting to pick up as Millennials discover the appeal of the category.

clock June 12, 2018Pete Born

The Natura fragrance collections developed with the US

Beauty Features

Is Brazil’s Beauty World Bouncing Back?

After three years of recession, there are signs the beauty market in South America’s largest economy might be turning around.

clock May 16, 2018Pete Born

The Armani Box pop up shop in Soho.

Beauty Features

Beauty Lessons: What Holiday 2017 Taught the Industry

The sector saw a strong holiday season, but worked hard to register the gains with everything from pop-ups to launches.

clock January 23, 2018Pete Born

Dubai's skyline.

Beauty Features

‘The Scent’ Exhibition in Dubai Aims to Spotlight Niche Fragrances

The event will be held from January 23 to 25 in Jumeirah Emirates Towers in the center of Dubai.

clock December 14, 2017Pete Born

A Shiseido outpost at Bloomingdale's.

Beauty Features

Louis Desazars Said to Have Exited Shiseido

He had served as president and chief executive officer of Shiseido Group EMEA since Sept. 1, 2015.

clock November 2, 2017Jennifer Weil and Pete Born

Liliane Bettencourt

Beauty Features

Liliane Bettencourt, L’Oréal Heir, Dies at 94

She was the sole child of L’Oréal founder Eugène Schueller.

clock September 21, 2017Jennifer Weil

Fred Jacques, Beatrice Dupire, Jean-Claude Delville, Mireya Zendejas


Fragrance Veterans Create the Society of Scent

A perfume laboratory with an accent on collaboration.

clock September 19, 2017Pete Born

'Cafe Society' premiere and opening ceremony, 2016

Color Cosmetics

Victoria Beckham Steps Into Digital Spotlight

She is touting her Estée Lauder makeup collection with how-to videos.

clock September 12, 2017Pete Born

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Clarins Unlimited


Clarins Subscription Boxes Introduced in France

clock 5hJennifer Weil

Social Studies