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Pete Born

Executive Editor, Beauty

More From Pete Born

The Brave New World of Beauty

Over the last 20 years, the digital revolution has wrought a full-scale transformation of the beauty…

Fragrance Sales Bounce Back

In a tough year, scent sales were a bright spot for beauty.

Master Class: Terry Darland

The veteran beauty executive looks back on a storied career on the eve of being honored at the Look Good Feel…

Douglas Little: Fragrance’s Agent Provocateur

Douglas Little is bringing some good, clean fun to the fragrance category.

Michael Edwards Discusses Luxury Fragrance History, Niche Fragrance’s Future

Luxury always needs to evolve and "keep itself relevant."

The Body Shop Goes Back to Naturals and Activism to Find Growth

More than 40 years ago, The Body Shop was a leader in natural and sustainable beauty products. Under new…

Fragrance Foundation: The Fashion Effect

Logo-loving Millennials are driving a new generation of growth in the designer fragrance category.

Analyzing 2018 Beauty Sales: Gains Driven by Skin Care and Brick-and-Mortar

A renaissance in brick-and-mortar helped bolster beauty sales during the holiday period.

CEO Talks: Jean-Paul Agon Charts L’Oréal’s Future

The ceo is doubling down on digital initiatives and China to reinforce the company's position as the largest…

Leonard A. Lauder: In the Game — and Teaching It

The chairman emeritus of The Estee Lauder Cos. Inc. is the recipient of WWD's John B. Fairchild Honor.

The Smell Test: Miyako by Auphorie

Described as "drop-dead wonderful" by one judge and "an insult to perfumery" by another, this scent had the…

Fragrance Sales Are on the Upswing

After three years of sluggish growth, scent sales are starting to pick up as Millennials discover the appeal…

Is Brazil’s Beauty World Bouncing Back?

After three years of recession, there are signs the beauty market in South America's largest economy might be…

Beauty Lessons: What Holiday 2017 Taught the Industry

The sector saw a strong holiday season, but worked hard to register the gains with everything from pop-ups to…

‘The Scent’ Exhibition in Dubai Aims to Spotlight Niche Fragrances

The event will be held from January 23 to 25 in Jumeirah Emirates Towers in the center of Dubai.