Quynh Tran

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Future Artifacts, Part I/II by 032c

Fashion Features

New Festival Seeks to Capture Berlin’s Creative Spirit

Reference Berlin, a new 24-hour festival for fashion, music and art that tries to capture the city’s creative allure opened with much ado on Saturday noon.

clock May 21, 2019Quynh Tran

Detlef Braun, managing director of Messe Frankfurt.


Messe Frankfurt Grows With Sustainable Fashion Fairs

With a portfolio of more than 50 textile trade shows, the company, jointly held by the city of Frankfurt and the federal state of Hesse, has held a quasi-monopoly on sustainable fashion fairs for almost a decade.

clock April 23, 2019Quynh Tran

A view of the "Contemporary Muslim Fashions" exhibit at de Young Museum, San Francisco

Fashion Scoops

Exhibition on Muslim Fashions Causes Turmoil in Germany

Muslim Fashions exhibition at Frankfurt’s Museum Angewandte Kunst stirs controversies about headscarf in Germany.

clock April 5, 2019Quynh Tran

MCM‘s new experimental retail space in Berlin‘s Mitte district.MCM‘s new experimental retail space in Berlin‘s Mitte district


Dirk Schönberger Kicks Off MCM’s Creative Lead With New Retail Concept

Dirk Schönberger, MCM’s global chief creative officer, opens experimental retail store in Berlin.

clock February 15, 2019Quynh Tran

BERLIN, GERMANY - JANUARY 15: A general view at the Group Presentation during 'Der Berliner Salon' Autumn/Winter 2019 at St. Elisabethkirche and Villa Elisabeth on January 15, 2019 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images for Der Berliner Salon)

Fashion Features

Germany’s Fashion Industry at Crossroads

Berlin Fashion Week was a testament to the German fashion industry’s search for direction.

clock January 19, 2019Quynh Tran


Zalando Misses High Expectations and Reports Losses in Q3

Zalando reports losses after a difficult third quarter.

clock November 6, 2018Quynh Tran

Bread & Butter by Zalando in Berlin


Third Bread & Butter by Zalando Establishes as See-Now-Buy-Now Festival

Zalando’s third edition of Bread & Butter becomes a product-driven see-now-buy-now festival.

clock September 6, 2018Quynh Tran


Berlin Fairs Prove Stable Focal Point for Local Market

The eight trade fairs during Berlin Fashion Week establish as focal points for the D-A-CH market with distinctive proposals.

clock July 9, 2018Quynh Tran

Berlin Fashion Week Round-up

Fashion Features

Exceptions to the Rule Shine in a Patchy Berlin Fashion Week Runway Line-up

German designer scene still needs to create critical mass in a commercially dominated market.

clock July 9, 2018Melissa Drier

It’s a view on Premium fair at Station Berlin, photo by Premium Exhibitions.


New Directions at Berlin Fairs

In the wake of restructurings during this season’s Berlin Fashion Week, the tradeshows relocate and further boost their specialized profiles.

clock January 20, 2018Quynh Tran

A look from Ecoalf.


Ecoalf Brings Eco Message to Berlin With Flagship

Spanish eco-fashion brand Ecoalf opens its first international flagship in Berlin as part of an expansion strategy.

clock November 9, 2017Quynh Tran

The Zolando Fall 2017 RTW runway show in Berlin, Germany.

Business Features

Zalando’s Second Bread & Butter Explores Consumer Direct Marketing Strategies

Zalando’s consumer-oriented Bread & Butter show explores direct on- and off-line consumer communication during a three-day-festival.

clock September 4, 2017Quynh Tran

A Zalando fulfillment center.


Ongoing Investments Impact Zalando’s Profitability in Q2

Zalando continues to invest heavily, trading in profitability for growth opportunities.

clock August 10, 2017Quynh Tran

Booths at Berlin's Premium trade show


New Strategies and Growing Market Confidence at Berlin Fairs

At Berlin’s trade fairs during Berlin Fashion Week, the mood was upbeat and visitors were confident about the market and discussed strategies despite less traffic.

clock July 10, 2017Quynh Tran

Zalando’s "Vizions“ conference gathered digital platform experts to discuss the business model.


‘Vizions’ Into Zalando’s Business Model of the Future

Zalando’s “Vizions” conference explored platform thinking as the success strategy of the future.

clock April 21, 2017Quynh Tran

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H&M Hennes & Mauritz


H&M Q2 Post-Tax Profit Dips 1.5% as Company Invests in Overhaul

clock 5hMimosa Spencer

Social Studies