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Steve Mullins

More From Steve Mullins

Filming Beauty

Beauty brands have always leaned heavily on Hollywood for branded entertainment kudos.

Beauty Marketing as a Performance Art

As the media world becomes ever more fragmented, forward-looking brands are developing creative solutions to…

Viral Marketing Spreads Fast

The dissemination of brand information via word-of-mouth is taking on a whole new dimension.

Procter & Gamble…