The brand is expected to move across the street, according to sources, and two adjacent malls are due to open at the end of 2021.
The cruelty-free line is the first venture in beauty for Yu, and also one where she will be managing day-to-day as creative director.
Beauty industry experts expect a new law regarding imported ordinary cosmetics could be implemented soon.
“Trade will push China to rethink their policies toward Uighurs,” said author Amelia Pang.
Retail sales for the year decreased by 3.9 percent, although in the fourth quarter it grew by 4.6 percent.
The group is shifting markedly away from Hong Kong, where around 900 staff are currently based.
New blood at the struggling brand with Daley coming from Billy Reid and Augustinus Bader.