Valerie Seckler

More From Valerie Seckler

The growing presence of retailers such
as H&M and Uniqlo reflect consumer
demand for affordable fashion.

Marketing and Promotion

Some Stirring Seen in Apparel Spending

Survey shows consumers 18 to 24 have heightened interest in buying.

clock April 7, 2010Valerie Seckler

Retail Road Map: Data from a simplified, 10-question Census 2010 form will help firms make key decisions on what to sell, how to market it and where to open or close stores.

Marketing and Promotion

Census 2010 Offers Industry Window to the Future

The 2010 U.S. Census will be an information-driven crystal ball for the fashion crowd.

clock March 31, 2010Valerie Seckler

Marketing and Promotion

Survey: Consumers Prefer Cash

Cash rules. More than half the American public — 54 percent — is favoring cold, hard cash as the way they pay for their purchases.

clock March 30, 2010Valerie Seckler

World Cup players on nine teams will wear Nike’s recycled polyester soccer jerseys in South Africa.


Nike Aims for World Cup Score

Nike is kick-starting its global soccer marketing for the FIFA World Cup.

clock March 17, 2010Valerie Seckler

A page from the Brooks Brothers Supima Cotton Collection catalogue that was mailed to 400,000 U.S. homes this week.


Brooks Brothers Touts Supima in Spring Campaign

Brooks Brothers is devoting the biggest part of its spring-summer marketing budget ever — 50 percent — to one of its strongest suits: Supima cotton clothing.

clock March 12, 2010Valerie Seckler

Business Features

Study: Tax Refund Spending Stays Practical

Taxpayers will pay down debt and save.

clock March 3, 2010Valerie Seckler

Luxury fashion designers can sidestep competitors by offering other high-end experiences, like luxury hotels and restaurants.

Designer and Luxury

Fashion’s Pricing Power Taking a Hit

Global competition represents a growing peril to luxury prices, according to Richard D’Aveni, author of “Beating the Commodity Trap.”

clock March 3, 2010Valerie Seckler

An ad from the new campaign.

Designer and Luxury

A|X Armani Looks to ‘Utopia’

A|X Armani splits marketing spend between print, online and urban outdoor ads with hedonistic bent.

clock February 19, 2010Valerie Seckler

Elyse Kroll

Human Resources

Minding Her Own Business

ENK’s Elyse Kroll discusses her production company and the Coterie, past, present and future.

clock February 10, 2010Valerie Seckler

A pass from New Orleans Saints' Devery Henderson.


Super Bowl Sidelines: Commercial Earnings Through the Years

A roundup of facts and figures from Super Bowls gone by.

clock February 5, 2010Valerie Seckler

The Dove Super Bowl commercial, “Manthem,” is a humorous ode to self-hood and masculinity.

Marketing and Promotion

Super Bowl Ads Tap Into Social Media

Dockers and Dove have invested in Super Bowl ads, but also plot coordinated online efforts.

clock February 5, 2010Valerie Seckler

Would Honest Abe have worn Weatherproof?


After Obama Controversy, Weatherproof Picks Lincoln

Weatherproof has a few other tricks up its sleeve.

clock February 1, 2010Valerie Seckler

Burberry’s has hooked thousands of trenchcoat devotees in its first two months online.

Marketing and Promotion

From Twitter to Youtube, Brands Get Creative

By engaging in social media marketing, brands are putting their images on the line.

clock January 27, 2010Valerie Seckler

Dockers’ teaser for its Shazam! mobile smartphone Super Bowl promotion will run on 500 Web sites prior to game day, Feb. 1 to 7.

Marketing and Promotion

Dockers to Advertise During Super Bowl

Brand returning to the game after eight-year absence.

clock January 22, 2010Valerie Seckler


2010 Must-Haves: What Consumers Want

Tech toys will be prominent on must-have lists at the dawn of the new decade.

clock January 13, 2010Valerie Seckler

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Today's Must Read

The Crown


Prince Philip's Many Faces in 'The Crown'

clock April 9, 2021Natalie Theodosi

Social Studies

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