Game On!

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Becoming brand Nastia: the superstar gymnast goes for marketing goldSEE LIST AT LEFT FOR ALL OF THIS ISSUE'S ARTICLES.

From This Issue

A Delicate Balance

Beauty Features

Editor’s Letter: A Delicate Balance

Putting together this issue of WWD Beauty Biz, our sixth annual awards issue, was a conundrum.

clock December 12, 2008Jenny B. Fine

Lancome; Chanel; Classified; Maybelline; Dior; Clarins; Cover Girl & Olay


Back to Bases: Flawless Foundations

These new foundations feature high-performing mineral ingredients and smooth formulations that minimize imperfections to guarantee a flawless finish.

clock December 12, 2008Jackie Cooperman

Tom Ford; Givenchy; Suki; Juara; Shu Uemura

Body Care

Raven Mad: Facial Rejuvenation

From orchids to mushrooms to algae, beauty finds inspiration in the black magic of the natural world.

clock December 12, 2008Jackie Cooperman

Lancôme High Résolution Refill-3X Eye

Skin Care

A Closer Look: Skin Care Launches

Look for a dose of high-energy newness in the treatment category.

clock December 12, 2008Belisa Silva

Evelyn Lauder at BCRF’s Hottest Pink Party Ever in April.

Beauty Features

Last Call With Evelyn Lauder

Since creating the Breast Cancer Research Foundation 15 years ago, Evelyn Lauder has helped raise more than $215 million in the fight to find a cure.

clock December 12, 2008Jenny B. Fine

Linda Papadopoulos

Skin Care

Put on a Happy Face

London-based psychologist Linda Papadopoulos is out to shrink wrinkles.

clock December 12, 2008Brid Costello

The Smurfette Collection.

Color Cosmetics

Cartoons Invade Cosmetics

First came Rescue Beauty Lounge’s SpongeBob Square- Pants–inspired nail lacquers.

clock December 12, 2008Matthew W. Evans

Cutting Room

Beauty Features

Salons Start to Feel the Pinch

As news from the financial front becomes ever more grim, even once immune categories such as hair salons are starting to feel the pinch.

clock December 12, 2008Andrea Nagel and Rachel Brown

Charmed, I’m Sure.


Charming Jewelry Retains Fragrance

When Simona Rosato dreamed up her latest batch of charm-festooned bracelets, she had fragrance on her mind.

clock December 12, 2008Stephanie Epiro

Jo Wood Organics


Diffusion Lines Tailor Brands to Rough Economy

With stock markets around the globe continuing to zigzag, it stands to reason that even the most strident beauty buffs will be pinching their pampering pennies.

clock December 12, 2008Brid Costello

Maia Coast, Mexico

Beauty Features

Mexico: Courage in Challenging Times

Mexico is putting on a brave face as the United States’ financial crisis and global economic difficulties challenge its beauty industry.

clock December 12, 2008Kate Joynes-Burgess

Swimsuit by Norma Kamali. Socks by American Apparel. Bracelet by Alyssa Norton.

Beauty Features

Strength Training with Nastia Liukin

Winning Olympic gold in women’s gymnastics proved Nastia Liukin’s athletic mettle. Now she’s out to affirm her might on the marketing front as well.

clock December 12, 2008Jenny B. Fine


Beauty Features

WWD Beauty Biz Awards 2008: The Winner Is…

Every year, the beauty industry’s most innovative companies compete to take home the top prize — customers’ dollars.

clock December 12, 2008WWD Staff

From left to right: Estee Lauder's Sensuous, Clinique Medical, Lancome Oscillation, Sebastian Professional.

Beauty Features

Best Executed Beauty Launch Strategy of 2008

Cutting-edge product propositions combined with comprehensive sales and marketing programs were the key to success for this year’s standout launches.

clock December 12, 2008WWD Staff

Counter-clockwise from top left: Givenchy Phenomen'eyes Mascara, Harajuku Lovers fragrances, Intelligent Nutrients, Tria Laser.

Beauty Features

Breakthrough Beauty Product of 2008

From reinventing the mascara wand to reimagining the at-home hair color experience, this year’s standout products captured the imagination.

clock December 12, 2008WWD Staff

Counter-clockwise from top left: Francesco Clark, Clark's Botanicals, Yes to Carrots

Beauty Features

Beauty Newcomer of 2008

Heart and passion propelled these two natural-based newcomers to winning positions.

clock December 12, 2008WWD Staff

From left to right: Maybelline New York-Garnier tractor-trailer, Calvin Klein's Secret Obsession ad.

Beauty Features

Most Innovative Beauty Ad Campaign of 2008

From the risqué to the rousing, these brands garnered more than their fair share of eyeballs with communications strategies that stood out.

clock December 12, 2008WWD Staff

Clockwise from top right: Esi Eggleston Bracey, Target store and beauty offerings, Dior and its beauty offerings, Nicky Kinnaird and Space NK

Beauty Features

Most Innovative Beauty Marketer of 2008

Forget the same old, same old. These companies and people keep their businesses booming with a steady stream of fresh ideas.

clock December 12, 2008WWD Staff

From left to right: Macy's Herald Square, CVS' Beauty 360, HSN's Eye By Design and Serious Skin Care, Regis' Pure Beauty.

Beauty Features

Beauty Retailer of 2008

Despite tough times, these four retailers proved they have the mettle to move the merch, thanks to unique combinations of brands, service and style.

clock December 12, 2008WWD Staff

Beauty Features

Macho to Metrosexual in Mexico

Santiago Ramírez, the eminent Mexican psychologist, identified an “excess of macho” attitude in Mexico.

clock December 12, 2008Kate Joynes-Burgess


Today's Must Read

Manish Chandra, Poshmark


Poshmark Slumps After Big IPO Increase

clock 14hEvan Clark

Social Studies

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