The New Clean

Beauty Inc, August 2015

Overview

  The pared-down philosophy that’s reshaping the beauty industry.   SEE LIST BELOW FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

Maison Margiela

Beauty Features

The Mix Masters: Paris Couture Beauty Trends

We slipped backstage to scope out the hottest beauty looks walking down the Paris Couture runways.

clock August 14, 2015Jennifer Weil

Jaime Adcock

Products

Shopper Stalker: Atlanta

Two women share what hot beauty products they're investing in.

clock August 14, 2015WWD Staff

Beauty Maven in Atlanta.

Retail

Atlanta’s New Indie Beauty Emporium

Atlantans are flocking to Beauty Maven, Yee-Lynn Chen's new indie beauty emporium in the trendy Little Five Points neighborhood.

clock August 14, 2015Jenny B. Fine

URBAN BUSH BABES: Best friends Cipriana Quann and Nikisha Brunson have parlayed their love of fashion and high style into this superinfluential style-world blog.

Human Resources

The Futurists: 10 Entrepreneurs

Ten entrepreneurs and style-setters who are capitalizing on the momentum of the multicultural market.

clock August 14, 2015WWD Staff

RICHELIEU DENNIS Chief Experience Officer, SUNDIAL GROUP

Marketing and Promotion

The Beauty Market’s Diversity Reach

As the U.S. population becomes ever more blended, beauty marketers are dramatically reexamining how they reach women of color.

clock August 14, 2015Jenny B. Fine

Purity Now

Products

Purity Now: Chemicals in the Beauty Industry

As the beauty industry grapples with a heightened regulatory landscape, consumer consciousness is increasing exponentially about ingredient safety and efficacy.

clock August 14, 2015Rachel Brown

Truth Vitality products are created based on insights from Wohrle’s online community.

Products

Entrepreneur of the Month: Truth in Aging

Marta Wohrle has a unique vantage point on what women want and is now capitalizing with a growing product line.

clock August 14, 2015Belisa Silva

BEYONCÉ Superstar, Coty Fragrance Licensee

Human Resources

The 50 Most Influential People in the Multicultural Market

WWD Beauty Inc's list of the 50 most influential people in the multicultural beauty market.

clock August 14, 2015WWD Staff

Featuring juice cleanse-inspired cold-pressed extracts from nutrient-packed superfoods (think kale, spinach and alfalfa), Youth to the People is produced in small batches for product freshness.

Products

Clean Sweep: Natural Indie Brands

Six new Indie brands that are resonating at retail.

clock August 14, 2015WWD Staff

The Essential Guide to Fall Beauty

Beauty Features

The Essential Guide to Fall Beauty

clock August 14, 2015WWD Staff

The Sweet Escape

Products

Shelf Life: The Sweet Escape

This season’s standouts channel the Mediterranean’s sweeping views and fertile lands.

clock August 14, 2015Belisa Silva

The Starting Point: Chez Lemont in Millbrook, N.Y.

Beauty Features

Bertrand Lemont’s New York Road Trip

The vice president of global fine fragrances at IFF decided to embark on a five-day camping trip to Niagara Falls and the Adirondacks.

clock August 14, 2015WWD Staff

Four key Instagram influencers who have helped propel Anastasia Beverly Hills to a prime spot on the social media platform.

Marketing and Promotion

Instagram Drives Anastasia Beverly Hills’ Sales

How Anastasia Beverly Hills used Instagram to go from a brow powerhouse to one of beauty’s fastest-growing makeup brands.

clock August 14, 2015Rachel Brown

Essentialist

Today's Must Read

Beauty

Beautyblender Introduces Its First Makeup Product — Foundation

clock 15hAllison Collins

Social Studies