The WWD 100

What sells? Sex, sports, celebs – and skivvies.

The WWD 100: July 2008

Stalwarts lead the pack.

It’s survival of the fittest these days for traditional mainstream brands.

Athletics brands prove worth competitors in tough conditions.

Familiar names hold steady.

A mix of fashion and function has kept swim brands cruising.

A thinned-out market means more opportunities for the survivors.

Youth brands court the teen set.

Highs and lows characterize the market.

Watch brands make a lasting impression.

Sporty style takes over.

The category gains momentum.

The innerwear business braces for a difficult stretch and shifts at retail.