The WWD 100

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Overview

WWD’s exclusive survey of the brands consumers know best is back — with some familiar names and a few surprises.SEE LIST BELOW FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

An image and packaging in the suit.

Business Features

The WWD 100

WWD’s exclusive survey of the brands consumers know best is back—with some familiar names and a few surprises.

clock December 13, 2012WWD Staff

Business Features

WWD100: How the Survey Was Done

This issue marks the return of the brand awareness survey, which was last done in 2008.

clock December 13, 2012Dianne M. Pogoda

Calvin Klein RTW Spring 2013

Fashion Features

The Top 10 Designers

Calvin Klein, Tommy Hilfiger and Ralph Lauren take the three top spots for designers — and for good reason.

clock December 13, 2012Marc Karimzadeh

A visual from the Calvin Klein campaign

Ready To Wear

The Top 10 Sportswear Brands

The most recognized brands are a mix of activewear, mainstream denim and vertical retailers.

clock December 13, 2012Lisa Lockwood

Ad from Citizen.

Jewelry

The Top 10 Jewelry & Watch Brands

The industry has endured a few rocky years.

clock December 13, 2012Rachel Strugatz

Nautica's bandeau bikini.

Activewear

The Top 10 Swim Brands

Activewear references, updated styles and a sea of bright colors and patterns have sparked strong sales in swimwear.

clock December 13, 2012Jean E. Palmieri

Ralph Lauren RTW Spring 2013

Handbags

The Top 10 Accessories Brands

Variety is at the heart of the accessories world, and that means a wide array of price points and options.

clock December 13, 2012Alexandra Steigrad

Talbots RTW Spring 2012

Sportswear

The Top 10 Ready-To-Wear Brands

Liz Claiborne, Calvin Klein, Ralph Lauren and Vera Wang made the list.

clock December 13, 2012Rosemary Feitelberg

Victoria's Secret 2012

Intimates

The Top 10 Innerwear Brands

Two of the oldest motivations in the world appear to be responsible for making innerwear a major player in the WWD 100: sex and money.

clock December 13, 2012Karyn Monget

L'eggs hosiery ranked third.

Activewear

The Top 10 Legwear Brands

Recent years have been a boon for brands as consumers continue to seek inexpensive ways to dress up an outfit.

clock December 13, 2012Karyn Monget

Essentialist

Today's Must Read

Proenza Schouler RTW Spring 2019

Business

Proenza Schouler’s Mystery Investor Revealed

clock 10hEvan Clark

Social Studies